2010 Radio Mercury Awards finalists announced

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Sixty diverse Radio spots have made it to the finals of the 2010 Radio Mercury Awards, which honors outstanding Radio created by agencies, production companies, Radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand’s message. The second Annual Radio Creative Summit was once again held in conjunction with the final round judging, this year at the VCU BrandCenter in Richmond, VA.   


The 2010 finalists encompass a wide range of national and regional advertisers from the automotive, beer, entertainment, fast food, consumer packaged goods, telecommunications and retail categories.

“We’re continuing to see marketers leverage Radio in unique ways.  This year’s high caliber of brands speak to the medium’s reach and flexibility,” stated Jeff Haley, President and CEO of the Radio Advertising Bureau.

Upon completion of the final round judging, VCU BrandCenter graduate students participated in a discussion devoted to Radio creative with the stellar panel of judges.   “To gather all of these top agency talents into one room and focus on one medium, and discuss its importance, is a VCU student’s dream come true,” said Kelly O’Keefe, Managing Director, VCU BrandCenter.

The final round judging panel included: Jim Cook, President, Creative Services Group, Clear Channel; Susan Credle, Chairman and Chief Creative Officer, Leo Burnett; Mike Hughes, Co- Chief Judge, and President and Co-Chief Creative Officer, The Martin Agency; Jose Molla, Co-Founder, Executive Creative Director, la comunidad;  John Norman, Co-Chief Creative Officer from The Martin Agency; Kelly O’Keefe, Managing Director, VCU Brandcenter; Aldo Quevedo, President, Dieste; Luke Sullivan, SVP, Group Creative Director, GSD&M, Idea City; Dan Wieden, Co-Founder and Chief Creative Officer, Wieden Kennedy; Rebecca Williams, SVP, Chief Creative Officer, Uniworld Group.

Winners will be announced on Monday, September 27th at the Annual Radio Mercury Awards at the NASDAQ MarketSite. A limited amount of tickets are available for purchase.

Listen to the finalists here.

2010 Radio Mercury Awards Finalists
Agency/Production Company Category

 
Significant Others         

Apex Pest Control        

Anson-Stoner

 

Vocoder Love, Baby

McDonald’s     

Arnold

 

Looking           

McDonald’s     

Arnold

            .

Canada            

Virginia Tobacco Settlement Foundation

Barber Martin Agency

           

Denny Live/Nascar       

Sprint  

bartradio SEA/NYC      

 

Meet The Legals-Videos           

AT&T

BBDO Atlanta

           

Cops   

MINI Cooper     

Butler, Shine, Stern & Partners

           

Colonoscopy   

MINI Cooper     

Butler, Shine, Stern & Partners

           

Offensive Lineman       

Williamson Insurance    

CJRW  

 

Three Beers      

Horny Goat Brewing Company  

Creative Reserves

           

White   

Mammoth Mountain      

David & Goliath

           

Gym    

National Thoroughbred Racing Association        

Devito/Verdi

           

Dance Club      

National Thoroughbred Racing Association        

Devito/Verdi

           

Oktoberfest     

National Thoroughbred Racing Association        

Devito/Verdi     

 

Nursing Home  

Legal Sea Foods          

Devito/Verdi     

 

It’s Ok  

Ehrlich Pest Control      

Devito/Verdi     

 

Balloon Animal

Microsoft         

DNA Seattle

           

Signs   

Heineken USA/Dos Equis         

Euro RSCG New York   

 

Cinco   

Heineken USA/Dos Equis         

Euro RSCG New York

           

Halloween        

Heineken USA/Dos Equis         

Euro RSCG New York

           

Standard #2     

Heineken USA/Dos Equis         

Euro RSCG New York   

 

Cinco #2

Heineken USA/Dos Equis         

Euro RSCG New York   

 

Travel Mug Song          

7-Eleven          

Freshworks/TracyLocke

           

Empathy          

Safeco

Hill Holliday      

 

Battle   

P&G Bounty     

Lapiz

           

Never Get Dirty

P&G Era          

Leo Burnett, Toronto     

 

Miles

P&G Gain        

Leo Burnett, Toronto     

 

Tasting Notes

Tillamook County Creamery Association

Leopold Ketel & Partners          

 

Takei   

Carl’s Jr.          

Mendelsohn Zien Advertising    

 

Missing Letter “P”         

Wheel Of Fortune         

Oink Ink Radio

           

Unlimited Time

Staples            

Oink Ink Radio

            .

Nut Pouch        

Duluth Trading Company          

Pond Radio Entertainment        

.

Deerbabies      

General Mills/Yoplait/Yoplus     

Saatchi & Saatchi NY   

.

Laugh Therapy

General Mills/Yoplait/Yoplus     

Saatchi & Saatchi NY   

 

Duet    

FirstBank         

TDA

           

Dance  

GEICO

The Martin Agency        

 

Stacy   

QuikTrip           

The Richards Group      

 

Ladder to Heaven         

Sears – Craftsman Tools           

Young & Rubicam

           

Universe Diorama         

Sears – Craftsman Tools           

Young & Rubicam        

 

Knowledge Shelf          

Sears -Craftsman Tools

Young & Rubicam

 

Campaign

“Dear Me” Campaign

WA State Dept of Health

WONGDOODY

 

“Romantic Fatpants ” / “Dear John” / “Eulogy” Campaign

YMCA Twin Cities

Preston-Kelly

 

“Cold Songs” Campaign

MillerCoors, Coors Light

Draftfcb

 

           

PSA

My Daughter Kara        

Iraq and Afghanistan Veterans of America/The Ad Council          

Clear Channel Creative Services Group

           

Common Sense           

Operation Lifesaver      

Flying Brick Radio        

 

Ashley

AT&T   

Oink Ink Radio

           

Radio Station Produced

 

Building 19 Subliminal  

Building 19       

CBS Radio       

 

The Tune Up     

DP Motorworks

Clear Channel Broadcasting      

 

Bear Skin Rug  

Myers Carpet   

Clear Channel Creative Services Group

 

Landscaper      

SD Storage      

Clear Channel Creative Services Group  

 

Pick Me           

Empire State Potato Growers Assoc.    

Entercom         

 

Izzo’s Burritos  

Izzo’s Illegal Burritos     

Townsquare Media       

 

Woodpecker

Engagingcommercials.com       

WBEB-FM        

           

Spanish Language

Comcast Shaolin          

Comcast          

Grupo Gallegos

           

Batalla

P&G Bounty     

Lapiz   

 

Ovnipuerto       

Cine las Americas         

LatinWorks

 

1 Ford SYNC / Indie

Ford    

Zubi Advertising           

 

Student

Pull the Plug    

Peet’s Coffee & Tea     

Miami Ad School

           

Mosquito Insanity         

Orkin   

Portfolio Center