2012 Radio Mercury Awards Winners named

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RAB / Radio Advertising BureauMarking the first time a Spanish Language spot and/or campaign has won Best of Show, JWT San Juan’s “The Most Popular Song” for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, topped the list.


Winners were announced 10/3 at the 21st annual awards reception at the Highline Ballroom as part of the 2012 Advertising Week Conference in New York.

 

The 2012 Radio Mercury Awards Winners:

$50,000 Grand Prize Best of Show

The Most Popular Song

Banco Popular de Puerto Rico

JWT San Juan / Medianet

$5,000 Prize Agency / Production Winner

Too Old

Citibank

Publicis New York

$2,500 Prize Agency / Production Winner

Cock Fight

HBO/ Eastbound and Down

BBDO New York

$10,000 Integrated Radio Campaign Winner

The Most Popular Song

Banco Popular de Puerto Rico

JWT San Juan / Medianet

$5,000 Public Service/Awareness Winner

Husband

Mujeres Latinas en Accion

Lapiz

$5,000 Radio Campaign Winner

The Most Interesting Man

Heineken USA – Dos Equis

Havas Worldwide New York

$5,000 Radio Innovation Prize

 

Open Happiness Rollercoaster Record

The Coca-Cola Company

Fitzgerald+Co

$5,000 Radio Station Produced Winner

Shifty Eyes

Oak Park Natural Pet & Fish

WGN – Tribune

$5,000 Spanish Language Winner

Clear Words

P&G / Clearblue

Lapiz

$2,500 Student Produced Winner

The Vow

National Coalition Against Domestic Violence

The Creative Circus