Broadcast media is at a crossroads. Consumers are swarming to new opportunities that maximize content and minimize advertising. While ad buying and selling remain a vital part of the radio industry’s lifeblood, quick decisions must be made in order to maintain success for advertisers and broadcasters alike. Drew Hilles, SVP of Veritone Media, believes the solution to the struggle broadcast outlets have with attracting and keeping advertising dollars comes down to more innovative metric reporting that assures proper ad investment from the CMO or brand manager. In this Media Information Bureau column, Hilles offers three ways in which AI — artificial intelligence — can solve radio’s modern-day ad dollar dilemma.
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