ABC claims 2 of the Week’s Top 3 in 18-49

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ABCBased on the Live + 7 Day ratings, ABC claimed 2 of the week’s Top 3 programs in Adults 18-49, as Modern Family emerged as TV’s #1 program for the 2nd week in a row and Grey’s Anatomy solidified its rank as TV’s #1 drama.


ABC’s Modern Family moved out of a tie with CBS’ Two and a Half Men in the initially reported Live + Same Day numbers to top the season finale of the CBS sitcom by +1.4 rating points in the final Live + 7 numbers (6.2 vs. 4.8). The ABC sitcom also surged ahead of both editions of Fox’s American Idol, dominating Idol-Weds by 11% (5.6) and Idol-Thurs by 27% (4.9).

Based on Nielsen’s DVR playback among Adults 18-49, ABC claimed TV’s 2 biggest gainer via time-shifted viewing with Modern Family (+2.3 rating points) and Grey’s Anatomy (+1.2 rating points). The ABC sitcom registered as the week’s biggest gainer in both Total Viewers and young adults for its 21st straight original telecast.

ABC had 3 shows gain more than 2.50 million viewers from their initially reported totals via time-shifted viewing: Modern Family (+4.34 million), Revenge (+2.61 million) and Grey’s Anatomy (+2.53 million).

Among Adults 18-49, ABC saw 3 series add on more than a full rating point over their initially reported numbers, including the week’s top 2 gainers: Modern Family (+2.3 rating – 3.9 to 6.2), Grey’s Anatomy (+1.2 rating – 4.1 to 5.3) and Revenge (+1.1 rating – 2.0 to 3.1).

Season-to-Date DVR Playback (9/19/11-5/20/12):

On average for the 2011-12 season, ABC’s Modern Family and Grey’s Anatomy are the season’s Top 2 biggest gainers via time-shifted viewing among Adults 18-49 (picking up 2.4 rating points and 1.5 rating points, respectively), while the ABC sitcom is the season’s biggest overall gainer among Total Viewers (+4.76 million).

With Modern Family (7.5 rating) and Grey’s Anatomy (5.1), ABC claims this season’s #1 scripted series/comedy and #1 drama, respectively, in the key young adult demo based on original telecasts. In fact, Modern Family leads CBS’ The Big Bang Theory (6.5) to stand as the #1 entertainment program of the season.

(source: ABC)


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