ABC drew women on Monday

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Opposite competition including NBC’s The Voice, CBS’ original lineup and Fox’s Daytona 500, ABC equaled its best numbers since season-premiere Monday in Adults 18-34 and Women 18-34.   In addition, ABC registered as the #2 Net on the night with Women 18-34 for the 4th week in a row


 

Despite facing stiff competition throughout its 2-hour broadcast, ABC’s The Bachelor grew week to week in Adults 18-49 (+4%) to match its 2nd-highest number this season.  In addition, the ABC unscripted series equaled season-high ratings with Adults 18-34 and Women 18-34. The Bachelor finished #2 in its time period with key Women (W18-34/W18-49). 

 

Gaining on its lead-in by 1.1 million viewers in the 10pm hour, ABC’s Castle finished on the heels of CBS’ Hawaii Five-0 (pacing within 300k viewers), while outdrawing NBC’s Voice-driven Smash by 2.2 million viewers.  ABC’s Castle was also the #2 drama in the hour with Adults 18-34, Adults 25-54 and key Women (W18-34/W25-54).  Building week to week by 5%, ABC’s Castle hit a 5-week high in Adults 18-49 – since 1/16/12. 

(Source: ABC)


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