ABC Family is the Week’s No. 1 Cable Network in Females 18-34, and Ranks No. 2 in Female Teens and Key 12-34 Demos. This Week is ABC Family’s Most-Watched Week in Prime in 5 Months in Women 18-34, Teens and Core 12-34 Demos.
With “The Secret Life of the American Teenager” and “Pretty Little Liars,” ABC Family Delivers the Week’s Top 2 TV Telecasts in Female Teens, Top 2 Cable Telecasts in Females 12-34, and 2 of the Top 3 Cable Telecasts in Teens.
Monday’s “The Secret Life of the American Teenager” is the No. 1 Scripted Cable Telecast of the Week in Women 18-34.
Tuesday’s Launch of Original Series “Pretty Little Liars” Becomes ABC Family’s No. 1 Debut on Record Across Target 18-34 and 12-34 Demos, Teens and Female Teens.
ABC Family
Powered by the third season premiere of “The Secret Life of the American Teenager” and the series launch of “Pretty Little Liars,” ABC Family ranked as cable’s No. 1 network in Prime in Females 18-34 (255,000/0.8 rating – tie) and No. 2 in Female Teens (206,000/1.7 rating), Viewers 12-34 (682,000/0.7 rating — tie) and Females 12-34 (461,000/1.0 rating), behind only the Disney Channel.
Furthermore, ABC Family enjoyed its most-watched week in Prime in 5 months in Women 18-34 (255,000), Teens (300,000), Viewers 12-34 (682,000) and Females 12-34 (461,000) – since the week of 1/11/10.
In Female Teens, ABC Family delivered the week’s Top 2 telecasts on TV with “The Secret Life of the American Teenager” (875,000/7.3 rating) and “Pretty Little Liars” (853,000/7.1 rating).
In Females 12-34, ABC Family claimed cable’s Top 2 telecasts of the week with “The Secret Life of the American Teenager” (1.8 million/4.0 rating) and “Pretty Little Liars” (1.5 million/3.3 rating).
In Teens, ABC Family delivered 2 of the week’s Top 3 cable telecasts with “The Secret Life of the American Teenager” (No. 2 – 1.0 million/4.3 rating) and “Pretty Little Liars” (No. 3 – 904,000/3.7 rating).
Monday’s “The Secret Life of the American Teenager” (8:00 – 9:00 p.m.) qualified as the week’s No. 1 scripted cable telecast in Women 18-34 (949,000/2.8 rating).
On Tuesday, “Pretty Little Liars” launched as the net’s No. 1 series debut ever in Adults 18-34 (837,000), Women 18-34 (657,000), Viewers 12-34 (1.7 million), Females 12-34 (1.5 million), Teens (904,000) and Female Teens (853,000). Moreover, “Pretty Little Liars” stood as the net’s second-most-watched series premiere on record in target 18-49 demos, behind only “Secret Life’s” debut (7/01/08): Adults 18-49 (1.1 million) and Women 18-49 (854,000).
(Source: ABC – Nielsen Media Research (National Ratings, 6/07-6/13/10, Live + Same Day).
