ABC gained on Tuesday

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With its new Tuesday lineup (Last Man Standing/Cougar Town/The River/Body of Proof), ABC grew over the year-ago night for the 2nd week in a row (also an all-original schedule on 2/22/11), surging by double-digit percentages with Total Viewers (+23%) and Adults 18-49 (+13%).  In fact, ABC was the only net to post gains over the year-ago night.


* The Network was up week to week by 6% in Adults 18-49.  

At 8pm against CBS’ NCIS, ABC freshman Last Man Standing drew more viewers than Fox’s Glee (+4%) and NBC’s The Biggest Loser (+15%).  

* ABC self-starter Last Man Standing at 8pm once again outdrew Fox’s Glee-led New Girl at 9pm to register as Tuesday’s most-watched comedy, leading by 1.3 million viewers.

At 8:30pm, Cougar Town produced big year-to-year improvement for ABC in the half-hour, boosting its slot by 31% in Adults 18-49 over original programming on the same night last year.

* Cougar Town delivered strong retention of its week-earlier season premiere in Total Viewers (94%), Adults 18-49 (94%) and Adults 18-34 (100%), while jumping 11% in Men 18-34.

Up against stiff competition during the 9 o’clock hour, ABC’s The River held 100% of its Adult 18-49 and Adult 18-34 audiences week to week and increased its number among Men 18-34 (+11%). 

Building by 35% on its lead-in at 10pm, ABC’s Body of Proof ran as the 2nd-most-watched TV show overall, topping NBC’s Parenthood during the hour by 1.6 million viewers.

* ABC’s Body of Proof increased its overall audience by 3% week to week and spiked 17% in Adults 18-49.

(Source: ABC)


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