ABC generated its highest-rated Tuesday in 9 weeks (since 6/15/10 with the 2010 NBA Finals Game 6) among Adults 18-49, registering its top non-sports performance on the night since June 1. Up year-to-year on the night for the 6th week in a row, ABC grew sharply over on the year-ago Tuesday (8/18/10) in Total Viewers (+33%) and Adults 18-49 (+57%). The Net has been up year to year on Tuesday evening on 11 of 12 weeks this summer.
ABC’s Wipeout won the 8 o’clock hour among Total Viewers and Adults 18-49, beating out its nearest competition by 100% with young adults (NBC). Despite its early time period with lower overall TV usage levels, Wipeout finished as Tuesday’s #1 TV show in the key young adult sales demo, outperforming NBC’s 2-hour America’s Got Talent (9-11pm). Coming on the heels of its 4th season renewal announcement earlier in the week, Wipeout matched season-highs across all key Adults demographics (A18-34/A18-49/A25-54), while drawing the season’s second largest viewer count.
In the 9 o’clock hour, ABC’s Shaq VS jumped to a series-high with young adults, surging week to week by 36% in Total Viewers and by 33% in Adults 18-49. The ABC sophomore unscripted series was up over its performance on in the hour on the same night last summer, on its series debut, gaining 14% in Total Viewers and 12% in Adults 18-49.
In the 10 pm hour, ABC’s repeat airing of Primetime: What Would You Do? took second place against its NBC (original America’s Got Talent) and CBS (encore The Good Wife) competition among Adults 18-49, outdelivering CBS’ The Good Wife by 70%. The ABC newsmagazine produced the Net’s 2nd highest non-sports numbers in the time period this summer among Adults 18-49 and Adults 25-54.
(source: ABC)
