ABC in the daytime is number one Network in Women 18-34 and Women 18-49. Posting its 4th Straight Week of Gains, This Week is ABC Daytime’s Most-Watched Week in More Than 1 Year in Viewers and in Nearly 11 Months in Women 18-49.
“The View” Delivers its Largest Total Viewer Audience in Close to 1 Year and Largest Women 18-49 Audience in Almost 4 Months
“All My Children” Hits a 9-Month High in Women 18-34 and Women 18-49 the Week Featuring Greenlee’s Long Anticipated Reveal and the Return of Core Characters
Top 5 Programs Ranks – plus the Following are the Daytime Lineup averages
Week of February 8, 2010:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.93 million No. 1 ABC 1.3/877,000
No. 2 NBC 3.33 million No. 1 NBC 1.3/853,000
No. 3 ABC 3.23 million No. 3 CBS 1.2/792,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & the Restless CBS 1.9/1.24 million
General Hospital ABC 1.5/976,000
The View ABC 1.4/946,000
Price is Right 1/2 CBS 1.3/869,000
Days of Our Lives NBC 1.3/853,000
ABC Daytime
ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.3 rating/877,000 – tie) and Women 18-34 (1.0 rating/327,000 –tie).
Growing its audience for the 4th consecutive week, this week stood as ABC Daytime’s most-watched week in more than 1 year in Total Viewers (3.23 million) and in nearly 11 months in Women 18-49 (877,000) – since weeks of 1/26/09 and 3/30/09, respectively.
In a week that included hot topics ranging from post-Super Bowl reactions to press secretary Robert Gates, guest co-host Megan McCain and first time appearances by Jenny Sanford , Jeff Bridges (“Crazy Heart”) and Jeremy Renner (“The Hurt Locker”), this week ranked as “The View’s” most-watched week in almost 1 year in Total Viewers (4.36 million) and in nearly 4 months in Women 18-49 (946,000) – since weeks of 3/2/09 and 11/23/09, respectively.
“All My Children” posted 9-month weekly highs in Women 18-34 (317,000) and Women 18-49 (802,000) – since week of 5/11/09, the week featuring Greenlee’s long anticipated reveal and the return of core characters.
For the second straight week, “General Hospital” ranked as the week’s No. 2 program in daytime in both Women 18-34 (No. 2T – 1.0 rating/350,000) and Women 18-49 (No. 2 – 1.5 rating/976,000).
(Source: information provided by ABC. – NTI, Live + Same Day: Week of 2/8/10. All ranks based on rating unless otherwise noted. “Price is Right” based on 11:00 a.m.-12:00 p.m. average.)