ABC generated strong year to year improvement in Total Viewers (+2.9 million viewers) and Adults 18-49 (+62%) with its new Tuesday summer line-up, over the year-ago night. In fact, ABC was up in each hour of the evening.
ABC’s 8-9pm season premiere of Wipeout ranked #1 in its time period among Adults 18-49, beating the opening hour or Fox’s 2-hour Hell’s Kitchen by 15%. The ABC unscripted series also won its hour and finished as the #1 TV show of the night with Adults 18-34 and Men 18-49. Wipeout was the #2 TV show of the evening in Adults 18-49, behind only NBC’s Tuesday veteran American’s Got Talent.
In Total Viewers and Adults 18-49, Wipeout generated ABC’s best summer numbers in the hour in nearly 2 years – since 7/29/08.
Wipeout scored the series’ best numbers since July 2008 (7/29/08) with Total Viewers and Adults 18-34 and since May 2009 with Adults 18-49 (5/27/09). The show equaled its highest-ever rating with Teens 12-17.
At 9pm stiff against established unscripted competition on NBC (opening hour America’s Got Talent) and Fox (second hour of Hell’s Kitchen), the series debut Downfall greatly improved the 9 o’clock hour for ABC year to year, surging 2.9 million viewers and by 67% in Adults 18-49 over the year-ago night.
In the 10 o’clock hour, the series premiere of ABC News’ Primetime: Mind Games earned second place among Adults 18-49, to the second hour of NBC’s 2-hour America’s Got Talent. Primetime also finished #2 against its network competition in the hour among Adults 25-54 and Women 18-49.
Primetime: Mind Games boosted the hour year to year for ABC by 18% in Total Viewers and by 18% in Adults 18-49, over the year-ago night with original programming.
(source: ABC)
