Tuesday Night (8-11pm) With its line-up of DWTS the Results, Lost and V, ABC grew its Tuesday numbers year to year for the 3rd week in a row. ABC’s results were up over the same Tuesday last year (4/14/09), also a night of all-original programming, by 10% in Total Viewers (9.6 million vs. 8.7 million) and by 32% in Adults 18-49 (2.9/8 vs. 2.2/6).
DWTS the Results Show (8-9pm)
Improving its new earlier 8pm time period year to year for ABC against Fox’s American Idol, ABC’s DWTS the Results Show finished as the second-most-watched program in its hour (13.4 million), outdrawing NBC’s Biggest Loser by 6.1 million viewers (7.3 million) and CBS’ NCIS encore by 2.6 million viewers (10.8 million). Actor Aiden Turner was the 3rd celebrity to be eliminated from the dance competition this season. Drawing its 2nd-highest numbers this season, the ABC dancing results show was up over the prior week by 1.0 million viewers (13.4 million vs. 12.4 million) and by 8% with Adults 18-49 (2.7/8 vs. 2.5/7)
Opposite stiff original demographic competition at 9pm on Fox (third half-hour of American Idol into the highly-promoted return of Glee) and NBC (second hour of a 2-hour Biggest Loser), ABC’s Lost surged from its lead-in by 41% in Adults 18-49 (3.8/10), beating out its non-Idol-driven competition in the time period on NBC (Biggest Loser = 3.7/9) and CBS (NCIS: LA replay = 1.9/5).
Against Fox’s special Glee overrun, ABC’s V finished #2 against its regular 10pm competition among young Adults (AD18-34/AD18-49), while leading its regular NBC (Parenthood) and CBS (The Good Wife) drama competition for the 3rd consecutive week across all key Men (M18-34/M18-49/M25-54). V continued to grow the time period year to year for ABC, over original drama programming on the year-ago night, boosting the 10pm hour by 35% in Adults 18-49 (2.3/6 vs. 1.7/5).