Outdelivering CBS by 21%, Fox by 44% and NBC by 53%. ABC’s “The Bachelorette” Tops its Slot for the 3rd Week Running in Viewers And Young Adults, Building its Audience Week to Week and Year to Year.
In the 10pm Hour, “True Beauty” Dominates NBC’s “Persons Unknown,” While Generating Strong Year-to-Year Time-Period Improvement for ABC.
Monday Night (8:00-11:00 p.m.)
With “The Bachelorette” and “True Beauty,” ABC won its 2nd straight Monday night among Adults 18-49 (2.3/7), beating second-place CBS by 21% (1.9/6), third-place Fox by 44% (1.6/5) and fourth-place NBC by 53% (1.5/5). In fact the Net delivered the No. 1 position in all 6 half-hours of the evening.
Growing its overall Monday audience year to year for the 3rd straight week, ABC was up over the year-ago Monday (6/15/09) by 1.5 million viewers (7.4 million vs. 5.9 million) and 10% in Adults 18-49 (2.3/7 vs. 2.1/6).
“The Bachelorette” (8:00-10:00 p.m.)
From 8:00-10:00 p.m., ABC’s “The Bachelorette” finished No. 1 in its 2-hour time period for the 3rd week running in both Total Viewers (8.3 million) and Adults 18-49 (2.6/8). “The Bachelorette” stood as Monday’s No. 1 TV program among Adults 18-49 (tie) and registered as the night’s top-rated show for the 3rd week in a row across all key Women demographics (W18-34/W18-49/W25-54).
“The Bachelorette” grew its overall audience year to year for the 3rd week in a row. The show also built over the prior week by 5% (8.3 million vs. 7.9 million), rising for the 2nd straight week.
“True Beauty” (10:00-11:00 p.m.)
During the 10 o’clock hour, ABC’s “True Beauty” finished No. 1 among Adults 18-49. The ABC unscripted series defeated NBC’s original scripted series, “Persons Unknown,” by an even wider margin in the hour this week of 2.0 million viewers (5.4 million vs. 3.4 million) and 58% in Adults 18-49 (1.9/6 vs. 1.2/4).
“True Beauty” greatly improved its time period for ABC, over the year-ago night with original programming, by 1.4 million viewers and by 27% in Adults 18-49 (4.0 million and 1.5/4 on 6/15/09 w/”Here Come the Newlyweds”).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
(Source: ABC – Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 6/14/10)