The freshman series return after a long layoff is inching upward. Growing by double-digits week to week among Total Viewers (12%) and Adults 18-49 (+14%), ABC’s FlashForward drew its biggest overall audience in 4 weeks – since 3/25/10.
Surging from its lead-in among viewers (+1.8 million) and Adults 18-49 (+44%) against all original veteran time-slot competition on CBS (CSI), NBC (The Office/30 Rock) and Fox (Fringe), a special 9 o’clock airing of Private Practice made ABC the second-most-watched network in the hour to CBS and #1 in the highly-competitive slot among Women 18-49.
In the 10pm hour, a repeat airing of Grey’s Anatomy against originals of CBS’ The Mentalist and NBC’s Marriage Ref boosted ABC in the hour week to week by +19% in Total Viewers and by +18% in Adults 18-49. In fact the replay Grey’s drew a larger overall audience than NBC’s original Ref.