ABC is Daytime’s No. 1 Network Among Women 18-49. “General Hospital,” “The View” and “One Life to Live” Rank Among Daytime’s Top 5 Programs in Women 18-49.
“The View” Hits a 15-Week High in Total Viewers, 14-Week High Among Women 18-34 and Women 25-54, and 6-Week High Among Women 18-49.
“One Life to Live” Delivers its Largest Margin of Victory Over CBS’ “The Talk,” Surpassing the Time Period Competitor by 27% Among Women 18-34, by 40% Among Women 18-49 and by 50% Among Women 25-54.
ABC Daytime:
ABC ranked as daytime’s No. 1 network among Women 18-49 (1.1 rating/707,000 – tied)
Among Women 18-49, “General Hospital” (No. 2 – 1.3 rating/848,000), “The View” (No. 3 – 1.2 rating/765,000) and “One Life to Live” (No. 5T – 1.0 rating/679,000) ranked among Daytime’s Top 5 programs.
This week stood as “The View’s” most-watched week in 15 weeks among Total Viewers (3.66 million), in 14 weeks among Women 18-34 (267,000) and Women 25-54 (999,000) and in 6 weeks among Women 18-49 (765,000) – since weeks of 7/26/10, 8/2/10 and 9/27/10, respectively.
At 2 o’clock, “One Life to Live” defeated “The Talk” by its largest percent margin to date: By 27% among Women 18-34 (229,000 vs. 181,000), by 40% among Women 18-49 (679,000 vs. 485,000) and by 50% among Women 25-54 (882,000 vs. 587,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of November 8, 2010:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.55 million No. 1T NBC 1.1/721,000
No. 2 ABC 2.71 million No. 1T ABC 1.1/707,000
No. 3 NBC 2.50 million No. 3 CBS 1.0/658,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & the Restless CBS 1.7/1.10 million
General Hospital ABC 1.3/848,000
The View ABC 1.2/765,000
Days of Our Lives NBC 1.1/721,000
One Life to Live ABC 1.0/679,000
Bold and the Beautiful CBS 1.0/647,000
(Source: ABC – NTI, Live + Same Day: Week of 11/8/10. “The Talk” to date: 10/18-11/12/10. “As the World Turns” year-ago: 10/19-11/13/09. All ranks/ties based on rating unless otherwise noted)
