“Good Morning America” Posts its Best Total Viewing Performance in More than a Year and its Highest Demo Delivery in 11 Months
“GMA” is Only Morning Broadcast to Post Gains Among Both Total and Key Demo Viewers Year to Year and Week to Week
Marks ABC’s 4th Consecutive Week of Gains Among Adults 25-54 and 3rd Straight Week of Growth Among Total Viewers
“GMA” Cuts the Gap with “Today” to the Smallest Total Viewing Margin in More Than a Year and Smallest Demo Margin in More Than a Month
MORNING NEWS (Week of Feb. 8) Total Viewers Adults 25-54 Households
ABC 4,910,000 1.7/11; 2,120,000 3.7/13
NBC 5,710,000 2.2/15; 2,720,000 4.3/15
CBS 3,070,000 1.0/7; 1,280,000 2.3/8
For the week of February 8, ABC’s “Good Morning America” averaged 4.9 million Total Viewers and a 1.7/11 among Adults 25-54. This marks the broadcast’s best Total Viewing performance in more than a year (week of 1/26/09) and its highest demo delivery in 11 months (week of 3/2/09). Compared to the same week last year, “GMA” was the only morning broadcast to grow among both Total Viewers and Adults 25-54, increasing 200,000 (+4%) and 30,000 (+1%), respectively.
“GMA” also posted week-to-week gains in these key categories, increasing 230,000 (+5%) among Total Viewers and 120,000 (+6%) in the demo. This marks “GMA’s” fourth straight week of gains in the key demo and its third consecutive week of growth among Total Viewers.
Additionally for the week, “GMA” reduced the gap with NBC’s “Today” by 25% among Total Viewers and by 12% among Adults 25-54. This is the third straight week ABC has cut into the Total Viewing difference with NBC, which last week stood at its smallest margin in more than a year (week of 11/24/08). The demo gap between the two programs was also the smallest in more than a month (12/28/09). Year to year, the Total Viewing gap between ABC and NBC is 33% smaller.
“GMA” again extended its advantages over CBS’ “Early Show,” expanding its lead year to year by 10% in Total Viewers (to a gap of 1.84 million) and 9% in the key demo (to a gap of 840,000).
“Good Morning America,” the Emmy Award-winning morning news program featuring Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”
MORNING NEWS (Week of Feb. 8) Total Viewers Adults 25-54 Households
ABC 4,910,000 1.7/11; 2,120,000 3.7/13
NBC 5,710,000 2.2/15; 2,720,000 4.3/15
CBS 3,070,000 1.0/7; 1,280,000 2.3/8
(Source: information provided by ABC – The Nielsen Company, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 2/8/10, 2/1/10, 2/9/09)
