ABC ranked a strong #2 on Thursday night among Total Viewers and Adults 18-49, while winning the #1 position on the night with Adults 18-34 and key Women (W18-34/W18-49).
Among Adults 18-49, ABC outdelivered original schedules with premieres on Fox by 40% (including the series debut of The Finder) and NBC by 56% (including the season premiere of 30 Rock and the time-period premieres of Up All Night and The Firm).
During the 8 o’clock hour opposite CBS’ top-rated The Big Bang Theory and the series debut of Rob and Fox’s Bones, ABC’s Winter Wipeout outdrew NBC’s comedies (30 Rock/Parks and Recreation) by 2.8 million viewers and by 22% in Adults 18-49. In addition, the broad-skewing unscripted series finished #2 in the time period with key Men (M18-49/M25-54), as well as making ABC the #2 broadcaster in the hour with Teens 12-17 and #1 with Kids 2-11.
Despite facing stiff competition, Wipeout’s audience surged by 11% viewers and by 26% in young adults from its first half-hour to its second half-hour.
Winning the 9 o’clock hour by wide margins in Adults 18-49, ABC’s Grey’s Anatomy beat out CBS’ Person of Interest by 19%, NBC’s comedies (The Office/Up All Night) by 58% and Fox’s series debut of The Finder by 124%.
ABC’s Grey’s Anatomy stood as Thursday’s #1 drama in the key young adult sales demo for its 10th consecutive original telecast this season.
During the 10 o’clock hour, ABC’s Private Practice topped NBC’s time-period premiere of The Firm by 2.5 million viewers and more than doubled the NBC drama’s Adult 18-49 number (+140%).
ABC’s Private Practice qualified as the #1 drama in Thursday’s 10 o’clock hour for the 10th straight first-run airing this season with Adults 18-34 and Women 18-34.