ABC.com is the No. 1 Online Broadcast Site for May 2010, Up 17% Over April 2010 and Taking the Top Spot for the 5th Straight Month. With the “Lost” Series Finale Leading up to the “DWTS” Finale, ABC.com Has its Biggest Traffic Day and Most Daily Unique Viewers Ever on May 24, 2010. ABC’s “Lost” is May 2010’s No. 1 Program in Unique Viewers, Standing as the Top Program for the 2nd Time in the Last 4 Months.
Based on data as reported from Nielsen VideoCensus for May 2010, which included the 2010 May Sweep period, ABC.com (6.3 million UVs) ranked as the No. 1 online broadcast site for the month in Unique Viewers. ABC.com’s finish represented the 5th consecutive month (Jan ’10 – May ‘10) that the ABC website has taken the top spot. ABC.com beat CBS Television by 47% (4.3 million UVs), Fox Broadcasting by 58% (4.0 million UVs), NBC.com by 85% (3.4 million UVs) and Cwtv.com by 473% (1.1 million UVs).
ABC.com was up in Unique Viewers over the previous month by 17% (5.4 million UVs – Apr ‘10).
On Monday, May 24, the day following the “Lost” series finale and leading up to the Monday “DWTS” season finale, ABC.com had its biggest traffic day ever, with 15.6 million page views (previous high – 11.9 million) and 2.2 million daily unique viewers (previous high – 2.0 million).
Program Highlights – Unique Viewers (May ‘10)
For viewing of full episodes and short-form content, ABC.com owned 6 of the Top 10 spots during May ’10, including the No. 1 series, “Lost,” taking the top position for the 2nd time in 4 months.
ABC.com’s Top 10 entries include “Lost” (No. 1 – 2.131 million Unique Viewers), “Dancing with the Stars” (No. 3 – 1.424 million UVs), “Grey’s Anatomy” (No. 5 – 861,000 UVs), “Desperate Housewives” (No. 6 – 772,000 UVs), “V” (No. 8 – 671,000 UVs) and “General Hospital” (No. 9 – 619,000 UVs).
Program Highlights – Total Streams (May ‘10)
For Total Streams, ABC.com claimed 3 of the Top 10 shows in May ’10.
ABC.com’s Top 10 entries in Total Streams include “Lost” (No. 2 – 18.6 million Total Streams), “Grey’s Anatomy” (No. 7 – 6.7 million TS) and “Dancing with the Stars” (No. 8 – 6.5 million TS).
Broadcast Network Websites – Unique Viewers (May ‘10)
Name Unique Viewers
No. 1 ABC.com 6.3 million
No. 2 CBS Television 4.3 million
No. 3 Fox Broadcasting 4.0 million
No. 4 NBC.com 3.4 million
No. 5 Cwtv.com 1.1 million
Top 10 Programs – Unique Viewers (May ‘10)
Program Net Unique Vieers
No. 1 Lost ABC 2.131 million
No. 2 America Idol Fox 1.886 million
No. 3 Dancing with the Stars ABC 1.424 million
No. 4 Saturday Night Live NBC 1.094 million
No. 5 Grey’s Anatomy ABC 861,000
No. 6 Desperate Housewives ABC 772,000
No. 7 Glee Fox 711,000
No. 8 V ABC 671,000
No. 9 General Hospital ABC 619,000
No.10 24 Fox 596,000
Top 10 Programs – Total Streams (May ‘10)
Program Net Total Streams
No. 1 America Idol Fox 20.4 million
No. 2 Lost ABC 18.6 million
No. 3 Glee Fox 13.6 million
No. 4 Saturday Night Live NBC 8.1 million
No. 5 24 Fox 7.8 million
No. 6 VAM (Vampire Diaries) CW 7.2 million
No. 7 Grey’s Anatomy ABC 6.7 million
No. 8 Dancing with the Stars ABC 6.544 million
No. 9 GOS (Gossip Girl) CW 6.516 million
No.10 House Fox 4.6 million
ABC.com’s Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Additionally, ABC.com features an embeddable short-form video player that is home to a variety of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC’s most popular series. ABC.com is available anytime, anywhere on mobile devices at m.abc.com and on the iPad via the popular ABC Player app.
(Source: ABC – Nielsen Online, VideoCensus, Omniture – May 2010)
