ABC took second place on Thursday in Total Viewers (8.1 million) and Adults 18-49 (2.9/8), while finishing #1 on the evening for the 4th time in 4 weeks this season with Adults 18-34 and key Women demos (W18-34/W18-49).
Jumping over its lead-in (+186% in Viewers/+309% in Adults 18-49), self-starter Grey’s Anatomy shot to the top of Thursday’s 9 o’clock hour to register as the #1 TV show on the evening for the 4th week in a row in Adults 18-49. In its time period, Grey’s (4.5/12) outdelivered NBC’s comedies by +45% (The Office/Outsourced – 3.1/9), CBS’ CSI +45% (3.1/8) and Fox’s Fringe by +137% (1.9/5).
In the 10 o’clock hour, ABC’s Private Practice ran a strong second to CBS’ The Mentalist, beating out NBC’s The Apprentice by 4.6 million viewers (8.3 million vs. 3.7 million) and by 131% in (3.0/9 vs. 1.3/4). For the 4th straight week, Private Practice dominated The Mentalist with Adults 18-34, outdelivering the CBS drama by 42% (2.7/8 vs. 1.9/6).
Building its young adult audience for the 2nd week running, Private Practice posted its strongest performance since its season premiere (on 9/23/10) in Total Viewers and Adults 18-49
(source: ABC)
