ABC’s summer Thursday lineup ranked #1 on the night against its broadcast rivals in Adults 18-49 for the 2nd consecutive week. Delivering substantial year-to-year improvement on Thursday, ABC more than doubled its performance from the same night last summer (7/23/09) in Total Viewers (+3.6 million) and Adults 18-49 (+113% ). In fact the Network saw its 7th straight Thursday of year-to-year primetime gains.
ABC’s Wipeout led the 8 o’clock hour in both Total Viewers and Adults 18-49, beating its unscripted competition in the time period, CBS’ Big Brother 12, in Total Viewers (+1.2 million ) and Adults 18-49 (+18%) for the 2nd straight week. In fact, the ABC unscripted series has ranked #1 in the 8 pm hour in the key young adult demo for 4th time in the last 5 weeks, while holding the #1 position the 5th week in Total Viewers, Adults 25-54 and key Men (M18-49/M25-54). Wipeout stood as Thursday’s #1 program in Total Viewers and Adults 18-49 for the 2nd week in a row.
TV’s #1 new series of the summer, ABC’s Rookie Blue ran a strong second at 9 pm among the broadcast networks in Total Viewers and Adults 18-49. Rookie Blue continued to post strong year-to-year increases for ABC in the hour, more than doubling the Net’s performance among Total Viewers (+3.8 million) and in Adults 18-49 (+88%) over its performance on the year-ago night.
ABC News’ Boston Med took second place in the 10 o’clock hour with Total Viewers and Women 25-54. Versus the year-ago night, Boston Med boosted the 10 o’clock hour for ABC by 2.3 million viewers and by 83% in Adults 18-49.
Based on Fast Affiliate Live + Same Day Ratings:
(source: ABC)
