ABC’s Sunday up week-to-week

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ABCOpposite NBC’s 2012 Summer Olympics Closing Ceremony, ABC’s Sunday numbers increased week to week among Total Viewers (+9%) and Adults 18-49 (+13%).


Surging over its lead-in at 8pm among young adults (+11%), ABC’s Secret Millionaire grew from its week-ago delivery by 5% in Total Viewers and spiked 25% in Adults 18-49.  In fact the ABC unscripted series marked its best numbers in 1 month – since 7/15/12.

From 9-11pm, ABC’s EM: Weight Loss Edition posted double-digit gains over the prior week in viewers (+12%) and young adults (+13%) to earn its top results in 4 weeks – since 7/15/12.  Despite the Olympic competition, Weight Loss Edition gained audience during each half-hour of its 2-hour broadcast, jumping by 27% from start to finish.

(source: ABC)


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