Ad sales reps: New Year’s Resolutions for 2014

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ryan dohrnEach year we set new resolutions for personal and professional growth.  Experts tell us to keep our resolutions simple, focused and achievable.  Here are five ideas ad sales reps may want to consider in 2014:


1.   Embrace Your Ratios.  Knowing your call to close ratios is a comforting number.   It is a number you can work from to stay on track towards your budget.  Determine for yourself how many calls you need to make to get a meeting.  Then, determine how many meetings you need to get to a closed deal. From there you can figure out your call to close ratios.  

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