Bluestreak, a marketing technology company and division of Aegis Media, announced the availability of Bluestreak 5.0 as an enterprise-class ad serving platform specifically designed to deliver, measure, de-duplicate and report anonymous consumer-level marketing activity across multiple digital media channels. “For interactive advertisers and agencies, the new version of Bluestreak relieves a significant frustration many marketers face by offering a convenient solution to integrate and evaluate display, rich media and search data,” said Art Muldoon, SVP of sales and marketing.
Bluestreak 5.0 provides four primary benefits that enable greater data insights and client support to improve digital marketing campaign performance, reduce media costs and increase value for marketers:
Integration of multi-channel campaign data – Agencies and advertisers can deploy and track their campaigns across display advertising, rich media, video, search and e-mail channels in a de-duplicated, coordinated manner. This feature reduces the day-to-day guess-work and time trying to understand disparate campaign information in while elevating the analysis around consumer-level actions and campaign data.
Conversion Attribution Reporting – Bluestreak also resolves marketers’ concerns about “the last ad clicked” methodology, whereby the final media unit interacted with receives all the credit for a conversion, overlooking the impact other media impressions might hold. Bluestreak’s Conversion Attribution Report measures all of the various consumer touch points during a campaign and helps marketers understand the consumer’s media path and consider the impact of creative. Bluestreak tracks ad exposure to present insightful data about the multiple sites, views, and channels that lead to eventual purchase or other actions.
Custom Marketing Dashboards – Bluestreak’s marketing dashboard makes it easy to spot highlights and trends from digital campaigns. The clear, colorful charts and graphs allow time-pressed executives convenient access to marketing insights so they can determine the impact of their media investment. In addition, Bluestreak’s solution can aggregate results across campaigns, clients, and geographies for the largest global advertisers.
