A global provider of data-driven, audience-based digital advertising solutions has been snatched by the U.S. subsidiary of a Dutch telecommunications giant.
In a deal announced Friday (3/3), Altice USA has acquired Audience Partners for an undisclosed price.
Altice USA says the acquisition allows it to now include “the unique digital capabilities of Audience Partners” with its TV data and addressable advertising already being offered in the New York Tri-State Region.
“By acquiring Audience Partners, Altice USA aims to build the most innovative, data rich, and intelligent advertising platform, offering our advertising and MVPD clients the ability to implement multiscreen addressability and advanced analytics,” said Altice USA Chairman/CEO Dexter Goei. “We are very pleased to welcome Audience Partners to the Altice USA family.”
Jeff Dittus, Chairman/CEO at Audience Partners, called his company’s acquisition by Altice USA “an extraordinary moment” for his operation.
Audience Partners operates an addressable advertising platform leveraging data science, programmatic ad buying and unique first party databases to target individuals across screen (PCs, mobile phones, tablets, televisions and billboards).
Some 10 MVPDs in the U.S. use Audience Partners’ Privacy by Design IP targeting solution.
Founded in 2008, the firm has offices in Washington, D.C.; New York, Pennsylvania; and Toronto. It is a member of both the Internet Advertising Bureau (IAB) and Digital Advertising Alliance (DAA).
Altice USA was established following the acquisitions of Suddenlink Communications in 2015 and Cablevision Systems Corporation in 2016. It is the fourth-largest cable operator in the country.