Last week, FOX topped its competition with stellar performances by GLEE, AMERICAN IDOL, and the philanthropic special, IDOL GIVES BACK, which has raise over $45 million and counting for various charities worldwide. FOX won the week across key demos with an overall rating of 3.2/10 and remains the No.1 network of the season, with a +16% advantage over its closest competitor.
FOX’s Tuesday night lineup of AMERICAN IDOL and GLEE once again outshined its competition, winning the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +91% among Adults 18-49, +120% among Adults 18-34, +255% among Teens and +69% in Total Viewers.
In its first one-hour performance show, the Top 7 Finalists on AMERICAN IDOL posted a 6.9/20 among Adults 18-49 and dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
AMERICAN IDOL showed advantages over its nearest competitors in the hour of +130% among Adults 18-49, +155% among Adults 18-34, +217% among Teens and +45% in Total Viewers.
Tuesday’s AMERICAN IDOL’s performance show outperformed ABC’s Dancing With The Stars’ performance show on Monday among Adults 18-49 by +44%.
Week two of GLEE’s Spring return posted a 5.3/13 among Adults 18-49 and achieved its second highest-rated telecast to date among Adults 18-49, Total Viewers, Adults 18-34 and most key demos.
GLEE is currently ranked at No. 1 for the highest rated new scripted series of the season among Adults 18-49 and is the highest rated new scripted series of the season among Adults 18-34.
Compared to the previous week’s spring debut, GLEE showed retention of 95% among Adults 18-49, 91% in Adults 18-34, and 95% in Total Viewers, while retaining 100% of its Teen audience.
Wednesday night featured the star-studded two-hour AMERICAN IDOL: IDOL GIVES BACK special, which delivered a 5.9/17 and won the night among Adults 18-49, Adults 18-34, Teens, Total Viewers and all key demos. AMERICAN IDOL: IDOL GIVES BACK showed an advantage of +228% over the next highest-rated network among Adults 18-49, +214% among Adults 18-34, +471% among Teens and +181% among Total Viewers.
Season-To-Date
Compared to the same weeks of the 08/09 season (9/22/08-4/26/09), FOX is up +3% among Adults 18-49 (3.7/10 vs. 3.6/10) and up +2% among Total Viewers (10.0 vs. 9.8 Mil). Among Adults 18-49: CBS and The CW are even and ABC (-7%) and NBC (-3%) are down.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/11/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 4/11 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.0/8 3.7/9 +23%
Human Target 2.4/7 2.9/8 +21%
House 4.1/11 4.9/12 +20%
Lie to Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.6/8 3.2/9 +23%
Fringe 2.1/6 2.8/7 +33%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 4/11/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 4/11 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 9.5 11.3 +19%
Human Target 8.3 9.7 +17%
House 11.0 12.8 +16%
Lie to Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.2 10.6 +15%
Fringe 5.9 7.5 +27%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), GLEE (No. 3), HOUSE (No. 5 tie) and FAMILY GUY (No. 12 tie).
FOX had 9 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 1), GLEE (No. 2), AMERICAN IDOL WEDNESDAY (No. 3), HOUSE (No. 4 tie), FAMILY GUY (No. 4 tie), THE SIMPSONS (No. 9 tie), AMERICAN DAD (No. 9 tie), THE CLEVELAND SHOW (No. 11 tie) and 24 (No. 20 tie).
FOX had 10 of the Top 20 programs among Teens: AMERICAN IDOL WEDNESDAY (No. 1 tie), GLEE (No. 1 tie) AMERICAN IDOL TUESDAY (No. 3), FAMILY GUY (No. 4), AMERICAN DAD (No. 5), THE CLEVELAND SHOW (No. 6), THE SIMPSONS (No. 7), HOUSE (No. 13 tie), 24 (No. 16 tie) and BONES (No. 16 tie).
FOX had 4 of the Top 20 programs in Total Viewers: AMERICAN IDOL TUESDAY (No. 2), AMERICAN IDOL WEDNESDAY (No. 3), GLEE (No. 7) and HOUSE (No. 14).
Week 3/29-4/04/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – APRIL 19 – 25, 2010
MONDAY
8:00-9:00 HOUSE: (A18 49: 4.1/12, 10.8 Mil Total Viewers)
9:00-10:00 24: (A18 49: 2.8/7, 8.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 3.4/10, 9.9 Mil Total Viewers)
At 8p HOUSE posted a 4.1/12 among Adults 18-49, up a tenth from last week. HOUSE was the highest rated program of the night among Adults 18-34, out-performing ABC’s Dancing With the Stars, premiere of Romantically Challenged and Castle, CBS’ How I Met Your Mother and Rules of Engagement and CSI: Miami and NBC’s Trauma. HOUSE ranked No. 2 in the 8p hour among Adults 18-49 and No. 1 in Adults 18-34 and all key male demos.
At 9p, ‘24’ posted a 2.8/7, up +12% among Adults 18-49 versus last week (vs. 2.5/7) and up +7% in Total Viewers (8.9 vs. 8.3 Mil.) ‘24’ ranked No. 3 in its hour among Adults 18-49 and Adults 18-34 and No. 1 in Men 18-34.
FOX ranked No. 2 for the night among Adults 18-49 and No. 1 in Adults 18-34 and Men 18-49/18-34.
TUESDAY
8:00-9:03 AMERICAN IDOL: (A18 49: 6.9/20, 19.7 Mil Total Viewers)
9:03-10:04 GLEE (P): (A18 49: 5.3/13, 13.0 Mil Total Viewers)
8:00-10:04 FOX PRIME: (A18 49: 6.1/16, 16.4 Mil Total Viewers)
In its first one-hour performance show, the Top 7 on AMERICAN IDOL posted a 6.9/20 among Adults 18-49 and dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. AMERICAN IDOL is on par with its average last week in the comparable 8-9p hour among Adults 18-49 (6.9/20 vs. 7.0/21) and Total Viewers (19.7 vs. 19.6 Mil) and showed growth in Adults 18-34 (5.6/18 vs. 5.4/18).
In the 8p hour AMERICAN IDOL showed advantages over its nearest competitors of +130% among Adults 18-49 (6.9/20 vs. 3.0/9 for NBC), +155% among Adults 18-34 (5.6/18 vs. 2.2/7 for NBC), +217% among Teens (3.8/14 vs. 1.2/4 for NBC) and +45% in Total Viewers (19.7 vs. 13.6 Mil for ABC.)
AMERICAN IDOL performance show outperformed ABC’s Dancing With The Stars’ performance show on Monday among Adults 18-49 (+44%, 6.9/20 vs. 4.8/13).
Week two of GLEE’s return posted a 5.3/13 among Adults 18-49 and achieved its second highest-rated telecast to date among Adults 18-49, Total Viewers, Adults 18-34 and most key demos. GLEE matched its highest ratings ever in Teens (tied with last week, 4.0).
GLEE ties as the highest rated new scripted series of the season among Adults 18-49 (tie with Modern Family) and is the highest rated new scripted series of the season among Adults 18-34.
GLEE was the highest rated program of the night among Teens.
So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +64% among Adults 18-49 (5.4/14 vs. 3.3/9), +56% among Adults 18-34 (5.6/16 vs. 3.6/11), +67% among Teens (4.0/14 vs. 2.4/9) and +82% among Total Viewers (13.3 vs. 7.3 Mil.)
Compared to the previous week’s spring debut GLEE shows retention of 95% among Adults 18-49 (5.3/13 vs. 5.6/15), 91% in Adults 18-34 (5.3/15 vs. 5.8/17), and 95% in Total Viewers (13.0 vs. 13.7 Mil.), while retaining 100% of its Teen audience (4.0/13 vs. 4.0/14).
In head to head competition in the 9p hour, GLEE outperformed ABC’s Lost by +43% among Adults 18-49 (5.3/13 vs. 3.7/10), +61% among Adults A18-34 (5.3/15 vs. 3.3/9), and +37% among Total Viewers (13.0 vs. 9.5 Mil.)
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +91% (6.1/16 vs. 3.2/9 for NBC), +120% among Adults 18-34 (5.5/17 vs. 2.5/7 for NBC), +255% among Teens (3.9/14 vs. 1.1/4 for ABC and NBC) and +69% in Total Viewers (16.4 vs. 9.7 for ABC).
WEDNESDAY
8:00-10:24 AMERICAN IDOL: (A18 49: 5.9/17, 18.8 Mil Total Viewers)
AMERICAN IDOL: IDOL GIVES BACK posted a 5.9/17 from 8-10:24 and won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed an advantage of +228% over the next highest-rated network among Adults 18-49 (5.9/17 vs. 1.8/5 for NBC), +214% among Adults 18-34 (4.4/14 vs. 1.4/5 for NBC), +471% among Teens (4.0/15 vs. 0.7/3 for ABC & CBS) and +181% among Total Viewers (18.8 vs. 6.7 Mil for CBS.)
Compared to the last IDOL GIVES BACK two years ago at 8p on 4/9/08, AMERICAN IDOL: IDOL GIVES BACK saw an increase of +6% in Total Viewers (18.8 vs. 17.8 Mil).
AMERICAN IDOL’s Tue/Wed average this week outperformed ABC’s Dancing With The Stars Mon/Tue average by +59% among Adults 18-49 (6.2/18 vs. 3.9/11) and +6% in Total Viewers (19.1 vs. 18.1 Mil.)
So far this season, AMERICAN IDOL’s average is on par with the same weeks last year with Most Current ratings vs. comparable Most Current, showing 91% retention among Adults 18-49 (8.9/23 vs. 9.8/24), 90% among Adults 18-34 (7.4/22 vs. 8.2/23), 94% among Teens (6.2/21 vs. 6.6/21) and 92% in Total Viewers (24.4 vs. 26.4 Mil.)
THURSDAY
8:00-9:00 BONES: (A18 49: 2.5/8, 9.0 Mil Total Viewers)
9:00-10:00 FRINGE: (A18 49: 2.1/6, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.3/7, 7.4 Mil Total Viewers)
FOX ranked No. 2 for the night among Adults 18-49 and No. 3 in Adults 18-34 and Teens.
Airing against the NFL Draft for the night, BONES at 8p posted a 2.5/8 among Adults 18-49. In head to head competition in the 8p hour BONES outperformed ABC’s Flash Forward by +56% among Adults 18-49 (2.5/8 vs. 1.6/5).
BONES ranked No. 2 in the hour among Adults 18-49 and Adults 18-34.
FRINGE at 9p delivered a 2.1/6 among Adults 18-49 and ranked No. 4 in the hour among Adults 18-49 and Adults 18-34 and No. 3 in Teens.
FRIDAY
8:00-9:00 HOUSE (R): (A18 49: 0.8/3, 3.0 Mil Total Viewers)
9:00-10:00 GLEE (RS): (A18 49: 0.9/3, 2.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 0.9/3, 2.8 Mil Total Viewers)
At 8p, a HOUSE encore posted a 0.8/3 and ranked No. 5 in its time period among Adults 18-49 and Adults 18-34.
At 9p, a special GLEE encore delivered a 0.9/3, ranking No. 4 among Adults 18-49 and No. 3 among Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and No. 3 among Adults 18-34.
SATURDAY
8:00-8:30 COPS: (A18 49: 1.5/6, 4.8 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18 49: 1.7/6, 5.3 Mil Total Viewers)
9:00-10:00 AMW: (A18 49: 1.6/5, 4.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.6/6, 4.9 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 1 in their respective half hours among Adults 18-49 and Adults 18-34.
At 9p, AMERICA’S MOST WANTED also ranked No. 1 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:30 TIL DEATH: (A18 49: 0.8/3, 2.2 Mil Total Viewers)
7:30-7:59 SIMPSONS (R): (A18 49: 1.2/4, 2.7 Mil Total Viewers)
7:59-8:31 SIMPSONS: (A18 49: 2.7/8, 5.9 Mil Total Viewers)
8:31-9:00 CLEVELAND SHOW (R): (A18 49: 2.4/7, 5.1 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18 49: 3.2/8, 6.3 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18 49: 2.7/7, 5.3 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 2.2/6, 4.6 Mil Total Viewers)
FOX won the night among Adults 18-34, Teens and Men 18-49/18-34/25-54 and No. 2 in Adults 18-49 (tie).
At 8p THE SIMPSONS posted a 2.7/8 among Adults 18-49 and ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens, Women 18-34 and all key male demos. At 8:30p an encore THE CLEVELAND SHOW posted a 2.4/7 among Adults 18-49 and ranked No. 2 in the time period among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-49/18-34.
An encore FAMILY GUY at 9p posted a 3.2/8 among Adults 18-49 and ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens and all key male demos. An original AMERICAN DAD at 9:30p posted a 2.7/7 among Adults 18-49, up +8% from last week (2.5/6) despite its encore lead-in and ranked No. 3 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens and all key male demos.
TIL DEATH at 7p (0.8/3) and an encore THE SIMPSONS at 7:30p (1.2/4) combined to rank No. 4 in the hour among Adults 18-49 and No. 2 in Adults 18-34.
APRIL 19 – 25, 2010
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.2/10 FOX 2.8/9 FOX 9.2
ABC 2.0/6 ABC 1.6/5 ABC 7.4
CBS 1.9/6 CBS 1.2/4 CBS 8.4
NBC 1.9/6 NBC 1.4/5 NBC 5.7
(source: FOX)
