With solid performances across the week and gains on both nights of AMERICAN IDOL, FOX ended the week with a 3.1/9 among Adults 18-49. Season to date, FOX continues its reign at No. 1, outperforming the next highest rated broadcast network by +12% in the adult demo.
On Tuesday, the Top 11 on AMERICAN IDOL posted an 8.4/23 among Adults 18-49 and showed growth compared to the Top 11 performance show last year on 3/17/09, increasing +2% among Adults 18-49, +6% among Adults 18-34, +6% among Teens and +11% in Total Viewers. AMERICAN IDOL also showed gains compared to the previous week’s Top 12 performance show, growing +4% among Adults 18-49, +11% among Adults 18-34, +12% among Teens and +6% in Total Viewers.
FOX won Tuesday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed an advantage over the combined 4-net competition by +8% among Adults 18-49, +11% among Adults 18-34, +57% among Teens and over its nearest competitor by +124% among Total Viewers.
The following night, the Top 11 Results on AMERICAN IDOL posted a 7.2/20 among Adults 18-49 and won its hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. AMERICAN IDOL beat the combined 4-net competition in the hour on Wednesday by +1% in the adult demo while it outperformed its nearest competitors by +125% among Adults 18-49, +115% among Adults 18-34, +283% among Teens and +161% in Total Viewers.
Compared to the previous week’s Results show, AMERICAN IDOL showed growth of +6% among Adults 18-49, +12% among Adults 18-34, +10% among Teens and +4% in Total Viewers.
So far this season, AMERICAN IDOL’s average is on par with the same weeks last year (Most Current ratings vs. comparable Most Current), showing 94% retention among Adults 18-49 (9.4/24 vs. 10.0/25), 94% among Adults 18-34 (7.9/23 vs. 8.4/23), 97% among Teens (6.7/22 vs. 6.9/22) and 95% in Total Viewers (25.3 vs. 26.6 Mil.)
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/14/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 3/14 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.2/8 3.9/9 +22%
Human Target 2.6/7 3.1/8 +19%
House 4.3/11 5.2/13 +21%
Lie to Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.7/8 3.3/9 +22%
Fringe 2.2/6 3.0/7 +36%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 3/14/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 3/14 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 10.1 11.9 +18%
Human Target 8.7 10.1 +16%
House 11.5 13.4 +17%
Lie to Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.6 11.0 +15%
Fringe 6.1 7.8 +28%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 3 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2) and FAMILY GUY (No. 10).
FOX had 5 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), FAMILY GUY (No. 4), THE CLEVELAND SHOW (No. 10) and THE SIMPSONS (No. 14),
FOX had 7 of the Top 20 programs among Teens: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), FAMILY GUY (No. 3), THE CLEVELAND SHOW (No. 5), THE SIMPSONS (No. 7), SONS OF TUCSON (No. 11) and 24 (No. 17).
FOX had 2 of the Top 20 programs in Total Viewers: AMERICAN IDOL TUESDAY (No. 1) and AMERICAN IDOL WEDNESDAY (No. 3).
Week 3/08-3/14/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – MARCH 22 – 28, 2010
MONDAY
8:00-9:00 HOUSE (R): (A18 49: 1.7/5, 5.2 Mil Total Viewers)
9:00-10:00 24: (A18 49: 2.7/7, 8.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.2/6, 7.0 Mil Total Viewers)
At 8p an encore HOUSE posted a 1.7/5 among Adults 18-49 and ranked No. 4 in the hour among Adults 18-49 and Adults 18-34.
‘24’ at 9p delivered a 2.7/7, the same as last week among Adults 18-49. ‘24’ ranked No. 3 in the hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.
TUESDAY
8:00-10:01 AMERICAN IDOL: (A18 49: 8.4/23, 24.2 Mil Total Viewers)
The Top 11 on AMERICAN IDOL posted an 8.4/23 among Adults 18-49 and showed growth compared to the Top 11 performance show last year on 3/17/09, increasing +2% among Adults 18-49 (8.4/23 vs. 8.2/22), +6% among Adults 18-34 (6.9/22 vs. 6.5/20), +6% among Teens (5.5/19 vs. 5.2/18) and +11% in Total Viewers (24.2 vs. 21.9 Mil.)
AMERICAN IDOL also showed gains compared to last week’s Top 12 performance show, growing +4% among Adults 18-49 (8.4/23 vs. 8.1/22), +11% among Adults 18-34 (6.9/22 vs. 6.2/19), +12% among Teens (5.5/19 vs. 4.9/17) and +6% in Total Viewers (24.2 vs. 22.9 Mil.)
With AMERICAN IDOL, FOX dominated the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed an advantage over the combined 4-net competition of +8% among Adults 18-49 (8.4 vs. 7.8), +11% among Adults 18-34 (6.9 vs. 6.2), +57% among Teens (5.5 vs. 3.5) and over its nearest competitor by +124% among Total Viewers (24.2 vs. 10.8 Mil for CBS.)
WEDNESDAY
8:00-9:00 HUMAN TARGET: (A18 49: 2.0/6, 6.8 Mil Total Viewers)
9:00-10:00 AMERICAN IDOL: (A18 49: 7.2/20, 21.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 4.6/13, 14.1 Mil Total Viewers)
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed an advantage of +92% over the next highest-rated network among Adults 18-49 (4.6/13 vs. 2.4/7 for CBS), +94% among Adults 18-34 (3.5/12 vs. 1.8/6 for ABC), +200% among Teens (2.7/10 vs. 0.9/4 for ABC and CBS) and +58% among Total Viewers (14.1 vs. 8.9 Mil for CBS.)
Airing against increased competition from a special Survivor on CBS, HUMAN TARGET delivered a 2.0/6 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 and No. 4 among Adults 18-34.
The Top 11 Results on AMERICAN IDOL posted a 7.2/20 among Adults 18-49 and won its hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. AMERICAN IDOL beat the combined 4-net competition in the hour in Adults 18-49 by +1% while it outperformed its nearest competitors by +125% among Adults 18-49 (7.2/20 vs. 3.2/9 for ABC), +115% among Adults 18-34 (5.6/18 vs. 2.6/8 for ABC), +283% among Teens (4.6/16 vs. 1.2/4 for ABC) and +161% in Total Viewers (21.4 vs. 8.2 Mil for CBS.)
Compared to last week’s Results show on Wednesday, 3/17/10, AMERICAN IDOL showed growth of +6% among Adults 18-49 (7.2/20 vs. 6.8/20), +12% among Adults 18-34 (5.6/18 vs. 5.0/17), +10% among Teens (4.6/16 vs. 4.2/15) and +4% in Total Viewers (21.4 vs. 20.5 Mil).
So far this season, AMERICAN IDOL’s average is on par with the same weeks last year with Most Current ratings vs. comparable Most Current, showing 94% retention among Adults 18-49 (9.4/24 vs. 10.0/25), 94% among Adults 18-34 (7.9/23 vs. 8.4/23), 97% among Teens (6.7/22 vs. 6.9/22) and 95% in Total Viewers (25.3 vs. 26.6 Mil.)
THURSDAY
8:00-9:00 BONES (R): (A18 49: 1.6/5, 6.2 Mil Total Viewers)
9:00-10:00 FRINGE (R): (A18 49: 1.1/3, 4.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.3/4, 5.1 Mil Total Viewers)
FOX aired encores of BONES (1.6/5) and FRINGE (1.1/3). For the night FOX ranked No. 5 among Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:00 HOUSE (R): (A18 49: 1.2/4, 3.7 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES: (A18 49: 1.7/5, 4.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.4/5, 4.0 Mil Total Viewers)
At 8p, a HOUSE encore posted a 1.2/4 and ranked No. 4 in its time period among Adults 18-49 and No. 3 among Adults 18-34.
At 9p, an encore KITCHEN NIGHTMARES delivered a 1.7/5 ranking No. 3 among Adults 18-49 and Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and No. 3 among Adults 18-34.
SATURDAY
8:00-8:30 COPS: (A18 49: 1.5/6, 4.8 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18 49: 1.6/6, 5.3 Mil Total Viewers)
9:00-10:00 AMW: (A18 49: 1.7/5, 5.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.6/6, 5.2 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 2 in their respective half hours among Adults 18-49 and Adults 18-34.
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:29 TIL DEATH: (A18 49: 0.7/2, 2.2 Mil Total Viewers)
7:29-7:59 TIL DEATH: (A18 49: 1.0/3, 2.7 Mil Total Viewers)
7:59-8:31 SIMPSONS: (A18 49: 2.7/8, 5.7 Mil Total Viewers)
8:31-9:00 CLEVELAND SHOW: (A18 49: 2.8/7, 5.6 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (A18 49: 3.8/9, 7.3 Mil Total Viewers)
9:31-10:00 SONS OF TUCSON: (A18 49: 2.0/5, 4.0 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 2.2/6, 4.6 Mil Total Viewers)
FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34 and No. 1 in Teens (tie) and Men 18-34 (tie).
At 8p THE SIMPSONS posted a 2.7/8 among Adults 18-49 and ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34 and Teens. At 8:30p THE CLEVELAND SHOW posted a 2.8/7 among Adults 18-49 and ranked No. 2 in the time period among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-49 (tie)/18-34. CLEVELAND was up +12% from last week (2.5/6).
FAMILY GUY at 9p posted a 3.8/9 among Adults 18-49, up +9% from last week (3.5/9). FAMILY GUY ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-49/18-34. Week three of SONS OF TUCSON at 9:30p delivered a 2.0/5 among Adults 18-49 and ranked No. 3 in the half hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens. SONS OF TUCSON was up +5% compared to last week (1.9/5).
TIL DEATH at 7p (0.7/2) and 7:30p (1.0/3) combined to rank No. 3 in the hour among Adults 18-49 (tie), Adults 18-34 and Teens.
MARCH 22 – 28, 2010
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.1/9 FOX 2.6/9 FOX 8.9
ABC 2.5/7 ABC 1.9/6 ABC 8.2
CBS 3.2/10 CBS 2.4/8 CBS 11.1
NBC 2.0/6 NBC 1.5/5 NBC 6.1
NATIONAL NIELSEN RATINGS FOR THE WEEK OF MARCH 22 – 28, 2010
(source: information from FOX)
