Amtrak launches new radio campaign

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AmtrakWith ridership at a record 31.6 million in fiscal year 2013, Amtrak is highlighting the choice and benefits consumers have for travel with two new advertising campaigns via Draftfcb New York. The national effort includes radio, print, digital, mobile and out of home media elements. In fiscal year 2013, Amtrak long-distance routes combined had the best year in 20 years with 4.8 million passengers. Amtrak’s Christina Leeds tells RBR-TVBR about the buy:

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.