Wenda Harris Millard, president and COO of the ad consultancy Medialink, told WSJ in May that as much as 25% of online ad revenue is wasted on fraud and piracy. Similarly, a February report from comScore found that 36% of online ad impressions, or views, are generated by non-humans.
So, the Association of National Advertisers and online fraud detection firm, White Ops have launched
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Wenda Harris Millard, president and COO of the ad consultancy Medialink, told WSJ in May that as much as 25% of online ad revenue is wasted on fraud and piracy. Similarly, a February report from comScore found that 36% of online ad impressions, or views, are generated by non-humans.
