Sinclair’s owned-and-operated American Sports Network has signed more than three dozen television companies to affiliation agreements and has also added a college sports conference to its stable. Analysts at Wells Fargo like it – they smell money.
The new TV companies will hake the network, which delivers collegiate sporting events, to 67 markets in which Sinclair is lacking an O&O. The audience footprint has the potential to reach 83 million households.