CBS Radio did a format flip in the Tampa-St. Pete market Tuesday afternoon. As has been the case in several other markets, Smooth Jazz is yesterday. WSJT-FM is now “Play 98.7,” billed as “Tampa’s new hit music station.”
Play 98.7 says it will broadcast “today’s best hits, without the rap” and feature popular music from artists such as Katy Perry, Kings of Leon, Train, John Mayer, Maroon 5, and Rob Thomas, among others. Play 98.7’s playlist and station information can be found at www.play987.com.
The new station is now heard on-air at 98.7 MHz, streaming online at www.play987.com, and via a variety of mobile devices including the iPhone, iPad, iPod touch, Blackberry, and Zune. Fans of the station can interact and stay up-to-date via Play 98.7’s social networking pages on Facebook and Twitter.
Play 98.7 will be programmed by Orlando Davis, current Program Director and morning show host for WLLD, WiLD 94.1. Davis is currently assembling the on-air staff, and will announce appointments and updates in the coming weeks.
“Play 98.7 will connect a number of great artists to their local fans and diversify CBS Radio’s offerings in Tampa. The station will provide the Tampa Bay Area with a great radio experience along with an integrated and interactive platform for Adult CHR music and its fans to be heard,” said CBS Radio Tampa Senior Vice President and Market Manager Don Howe.
Fans of WSJT’s former Smooth Jazz format can access the programming on-air via the station’s secondary HD frequency, WSJT 98.7 HD2, or streaming online at www.wsjt.com, www.radio.com, AOL Radio, and Yahoo! Music.