Apple and Samsung are, without question, battling it out when it comes to market dominance. Each company has invested heavily in establishing themselves as the main choices among smartphone users.
Yet, there’s no contest when it comes to which company has taken to radio to advertise its any of its products.
According to just-released Media Monitors data for the 12-month period ending Sept. 30, 2016, Samsung slew Apple when it came to the use of spot radio to reach consumers.
