Are Your Stations Getting Auto Dealer Crumbs?

0

Borrell Associates on Tuesday will release its annual outlook on automotive advertising. As a “sneak peek” of the latest research from the firm led by Gordon Borrell, the local media industry’s leading analyst provided a snapshot of how car dealers allocate their advertising dollars.


What does the portrait look like? It’s not so great for TV, and it’s downright lousy for radio.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)