Are Your Stations Getting Auto Dealer Crumbs?

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Borrell Associates on Tuesday will release its annual outlook on automotive advertising. As a “sneak peek” of the latest research from the firm led by Gordon Borrell, the local media industry’s leading analyst provided a snapshot of how car dealers allocate their advertising dollars.


What does the portrait look like? It’s not so great for TV, and it’s downright lousy for radio.

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