Asia Pac’s growth buoys global ad spend in Q3

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NielsenGlobal ad spend rose 3.2% in Q3 YOY, closing the first three quarters of the year also at 3.2%, according to Nielsen’s quarterly Global AdView Pulse report. The Asia Pacific region’s powerhouse ad market continues to expand, driving the Q3’s global ad growth. This market grew 7.0% for the first three quarters of 2013 YOY. North America’s ad market waned slightly (1.3%) during Q3 but still ended the first three quarters with a gain of 1.7% YOY. The absence of heavy political advertisements surrounding last year’s U.S. election is likely the cause.

Advertising Expenditure Trend


By the end of the first three quarters of 2013, global advertising spend exceeded its levels in 2012 by 3.2 percent. Overall, global consumer confidence is holding steady at 94 points and the U.S. economy has posted better than expected results.

As signs of optimism continue to spread within the global economy and Asia Pacific’s ad market continues to gain momentum, Nielsen will be watching to see if the global advertising market will continue to pick up speed through the close of 2013.

On the other hand, the embattled European ad market experienced a slight reprieve, with only a small decrease of 0.4 percent YOY for the third quarter. This contributes to a 3.8 percent fall when looking at the first three quarters of the year. As anticipated in Nielsen’s second-quarter 2013 report, the negative trends in Europe’s advertising market finally appear to be bottoming out.

With signs of optimism spreading within the global economy and Asia Pacific’s ad market gaining increased momentum, Nielsen says it will be watching to see if the global advertising market continues to pick up speed through the end of 2013.

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