Atlanta gets new Country FM

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South107It’s a new co-channel translator located downtown that extends the reach of 107.1—Rome Radio Partners WTSH-FM Rome, GA (60 miles NW of Atlanta). “South 107.” South 107 also covers northwest Georgia and reaches into Cobb County. Engineers have worked to make the new W296BB Jonesboro, GA simulcast with minimal interference on 107.1 where their contours overlap. It’s 13 watts @ 344 ft. HAAT.


The station is owned by Women’s World Broadcasting, but Rome Radio Partners LMAs the signal.

W296BB is located on the WSB-TV tower near Freedom Parkway and covers downtown Atlanta expanding outward, says The Atlanta Journal-Constitution: “The country station began airing on the new 107.1 on Feb. 7 as a ‘soft opening’ but is still tweaking the sound. Toole said there is still some ‘signal degradation’ between Vinings and Marietta off I-75,” noted the paper. “South 107 provides a third option for in-town country fans on the FM dial though it won’t quite cover the entire metro area the way 94.9/The Bull and Kicks 101.5 do.”

Moby is their syndicated morning host.

Howard Toole, who runs the station and is a managing partner of Rome Radio Partners, was the GSM at CBS Radio’s Urban at V-103 from 1976 to 1991. He worked for a time under Rick Mack, now GM at Star 94. He has also worked at CBS Radio and Cox Radio. He has been part of Rome Radio Partners since 2009.

See the Atlanta Journal-Constitution story here.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.