Azteca America supports Latino vote with ad policy

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As a company policy, Azteca America announced it is part of a Hispanic media bloc that has vowed to reject paid advertising that discourages political participation of the Latino community.”As a network from and for the community, we will not be airing any paid advertising that discourages voting for midterm elections. Anything to the contrary would go against the values and campaigns of our Fundacion Azteca America to support the Latino vote,” said Luis Echarte, Chairman of Azteca America.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.