Karen Barroeta, a veteran marketing and creative executive at NBCUniversal Telemundo Enterprises’ Telemundo, has accepted the role of SVP/Marketing & Creative for the Telemundo Networks.
She will continue to be based in Miami and assumes the role after previously serving in a similar position for NBCUniversal International Networks Spanish Latin America, a five-channel joint venture with Ole Communications. In that role, she had oversight of marketing, communications and creative for Universal Channel, Studio Universal, Syfy, E! Entertainment and Telemundo Internacional, with additional responsibility for Telemundo Internacional’s programming strategy across the region.
Previously, she served as General Manager of Telemundo Internacional, where she led the operation of the Telemundo-branded cable channel in Mexico and Latin America.
Before that, Barroeta was SVP/Marketing Creative for Telemundo Network and was responsible for developing the positioning for all program-specific and Telemundo-brand advertising and promotion, overseeing the creative services teams.
In her new role, Barroeta will be part of the network’s core content team and will lead the strategic development and execution of all consumer marketing initiatives across the company’s platforms, including oversight of the media buying and experiential marketing teams.
She also will collaborate with the Telemundo Station Group and the NBCUniversal distribution and affiliate teams.
In addition, Barroeta will work closely with EVP/Corporate Affairs Monica Gil to jointly develop and oversee all NBCUniversal Telemundo Enterprises corporate branding and marketing initiatives across the portfolio.