CBS is relishing a big draw for its Sunday NFL broadcast, which pitted the still-undefeated New England Patriots against the then-undefeated Dallas Cowboys. Sunday’s 18.5 rating and 35 share is the highest rating in the metered markets for a regular-season "NFL on CBS" game since CBS re-acquired the NFL in 1998. The network says the previous high for a regular-season NFL on CBS game was a 16.9/33 on December 6, 1998 when Denver extended its unbeaten record to 13-0, defeating Kansas City by a score 35-31. The 18.5/35 also is the highest-rated NFL regular-season game-to-date in the 2007 season on any network and the highest overall for a regular- season NFL game since a 19.1/35 by Fox on December 3, 2006, when Dallas beat the New York Giants 23-20 on a last-second field goal.
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