Biggest Loser built Valentine's Day audience

0

Tuesday Results:
* From 8-10 p.m. ET, “The Biggest Loser 13” delivered a 2.0/6 in 18-49, 5.8 million viewers overall on February 14, Valentine’s Day.  “The Biggest Loser 13” grew from its first half-hour to its fourth by 10 percent in 18-49 rating (to a 2.2 from a 2.0) and ranked #2 for its final half-hour among ABC, CBS, NBC, Fox and CW in adults 18-49 ahead of Fox’s “Raising Hope” and ABC’s “The River.” 
 
* At 10 p.m., “Parenthood” averaged a 1.6/4 in 18-49 and 4.4 million viewers overall.  In the time period, “Parenthood” is #2 among ABC, CBS and NBC in adults 18-49 and most other key demos and #1 in adults 18-34 (tie) and women 18-34.  Note that “Parenthood” has been adding 44 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results.


In Late-Night Metered Markets Tuesday night:
* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 2.7/7; and ABC’s combo of “Nightline,” 3.0/7; and “Jimmy Kimmel Live,” 1.5/5. 

* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.7/3; “Nightline,” 0.7/3; and “Jimmy Kimmel Live,” 0.4/2.

* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.6/6 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/3).

* At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)


SHARE
Previous articleCougar Town is back for ABC
Next articleFox claims Tuesday 2nd place

RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.