Birmingham and Consumer Electronics spots detailed

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According to Arbitron, Birmingham, AL is the 57th largest radio market with a population of 891,000. According to Media Monitors, the #1 radio advertiser in that market was GEICO with 897 ads. The US Department of Health and Human Services was #2 with 742 commercials, while Safelite Autoglass was #3 running 651 spots. The Home Depot held down #4 with 647 spots and Riverchase KIA was #5 airing 594 announcements. Sears landed in #6 with 423 spots, while Rite Aid jumped from #14 to #7 with 385 ads. Charter Bundle was #8 with 355 spots and Alfa Insurance was #9 with 320 spots. Coming in #10 was Sam’s Club airing 311 spots.


In the realm of consumer electronics, the #1 advertiser was CAR TOYS that drove up from #55 to #1 last week with 1,993 spots. TRONIX COUNTRY was #2 with 1,922 spots, while C.CRANE COMPANY was #3 with 1,126 ads. AUDIO EXP MOBILE ONE TX QUALITY AUDIO was #4 with 1,101 commercials and CONN’S was #5 with 762 spots. VIDEO ONLY was #6 with 750 ads, while ABC WAREHOUSE was #7 with 680 spots. BRANDSMART USA leaped from #30 to #8 with 577 spots and ELECTRONICS EXPRESS was #9 with 479 spots. Coming in #10 was BEST BUY with 431 spots.

NATIONAL STATISTICS
GEICO remains in the top spot with 57,140 spots on the radio last week. THE HOME DEPOT remains at #2 with 42,983 spots, while SAFELITE AUTOGLASS is back in the top five at #3 running 31,188 spots. RITE AID pops from #8 up to #4 with 25,540 ads and MCDONALD’S claims #5 with 24,702 spots. Note: The HD DIGITAL RADIO ALLIANCE was in at #6 with 20,597 spots.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.