Chevrolet

Auto Dealers Rev It Up Again

To help ignite sales ahead of the Memorial Day weekend, several dealer associations opened their checkbooks and greatly expanded their spot TV activity. As a result, a Detroit brand is the No. 1 automaker using TV in the latest Spot Ten TV report from Media Monitors.

Six ‘Commercial Ruts’ To Avoid

On Thursday RBR+TVBR offered commentary from Editor-in-Chief Adam R Jacobson on how the biggest problem with TV and radio spots may be content-related. Today, Jeffrey Hedquist offers his thoughts on how to make an audio commercial bring greater ROI for the advertiser. "If your commercials sound like commercials," he says, "listeners will probably ignore them."
Auto

A Tool For ‘Improved’ Auto Ad Effectiveness Arrives

A marketing and measurement platform that combines the Nielsen Marketing Cloud with car-buyer insights and intelligence from J.D. Power is now available for the benefit of automotive industry advertisers, agencies and media owners.
Nexstar President/CEO Perry Sook

Progress In Speeding Up Electronic OTA TV Transaction Workflow

A consortium of local television broadcasters including Hearst Television, Nexstar Media Group, Raycom Media, Sinclair Broadcast Group, TEGNA, and Tribune Media released updates for their television interface practices project -- dubbed the TIP Initiative -- at the TVB Forward 2018 conference.
Auto

End-Of-Month Auto Push Is On

Yes, GEICO is still No. 1 -- and by a sizable margin -- on the latest Media Monitors Spot Ten TV report.  But, that's perhaps overshadowed this week by the efforts of auto dealer associations to bring individuals considering a new truck, car or van to make a deal before the end of October.

Denim, Diamonds … and Onion Rings

With two weeks to go before Santa goes on his around-the-globe sleigh ride, retailers and restaurants teamed up in giving radio a bevy of spots to broadcast over the first full week of December.

A Plan To Make Audio Content, And Clients, Squeal With Joy

For nearly 30 years, a N.Y.-based creative has been producing audio ads for such high-profile clients as AT&T, CBS, Lowe's, and Coors Light. Now, the duo heading this ad shop are turning to sonic branding and podcast ads to help advertisers take advantage of digital advancements for audio.
COX Communications

Cox Promise: Deeper Audio Ad Personalization, Through AI

Here's something interesting from the parent company of Cox Media Group — an "innovative new solution," Sympaphonic Ads, which promises to bring "deeper personalization" to digital audio advertising by using AI to produce ad creative.

Procurement and Media Buying: Optimizing Forests

Marketing procurement has demonstrated, in the eyes of Wall Street wordsmith Brian Wieser, now at Groupm, "that it can be very effective optimizing the industry’s trees." Wieser says procurement is an increasingly crucial aspect of the ad industry, and it should be unsurprising.

At Liberty To Invest In Spot Cable

For the week ending June 2, an insurance brand topped all other advertisers who opted to use Spot Cable as a way to best connect with consumers. What other brands are actively using Spot Cable? Media Monitors has the answer.

CMG Votes For Veritone In Ad Analytics Pact

In a big win for AI technology firm Veritone, one of the nation's leading owners of AM and FM radio stations has selected the company's aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets.

Here’s A Meaty Spot Cable Buy Worthy Of Your Attention

A long-time purveyor of warm meat-filled sandwiches has gained new customers in recent months thanks to an aggressive campaign featuring actor Ving Rhames declaring, "We Have The Meats." The latest Media Monitors Spot 10 Cable report shows this QSR brand is a believer in spot cable.

For Radio Ads: A Visual Boost, Thank Quu

A self-described "pioneer in driving the evolution of radio" has unveiled “ad sync” technology that allows broadcasters to pair client logos and custom text with their over-the-air advertisements on HD Radio receivers. 
Geico

Another Dominant Week At Radio For GEICO

Chalk up another huge week for GEICO, with more than 50,000 spot plays detected by iHeart-owned Media Monitors. Auto insurance is a huge category for broadcast media. But, the latest Spot Ten Radio report includes just one of GEICO's competitors.

New AI-Enabled Ad Revenue Tools Arrive From Veritone

AI attribution pioneer Veritone has released commercially, for the first time, its VeriAds network -- a suite of revenue tools designed to give broadcast radio and TV stations, podcasters and social media influencers ways to generate more ad revenue from "premium" advertisers.