An iHeart Alignment Arrives For Mr. Master
It's a subsidiary of Banyan Software that supplies radio stations with compliance and content distribution software. And, it is starting off 2024 by celebrating the closing of licensing deals across two iHeartMedia units and all radio stations.
Quirky Methods to Stem Your Fear of Speaking
"Let’s get something clear: Everyone gets nervous before speaking in public," says public speaking coach Rosemary Ravinal. "The difference is how you handle it." In this column, Ravinal shares some of the "wacky, unusual techniques" she's collected that experienced speakers have used to tame the butterflies.
A Turbo-Charged Tax Season Effort At Spot Cable
One brand focused on handling Form 1040s with the Internal Revenue Service for everyday Americans seeks to attract new and returning customers looking for someone to handle their taxes. And they've gone to Spot Cable to drum up business.
Latest Media Sales Report Released By CSS
Just 44% of salespeople are given feedback around their sales talents on a regular basis. That's one key finding from an annual report that studies the media landscape and the expectations for sales managers.
‘Diverse Media GrowthFronts’ Coming To NYC
With "an exhaustive focus on intentionality," the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) is setting the stage later this month for a two-day "Diverse Media GrowthFronts" event. AIMM intends to provide "a fully immersive experience for all stakeholders."
What to Answer When You Don’t Know the Answer
Prepare for the unexpected and respond with grace and aplomb with some words of advice courtesy of veteran public relations professional and public speaking expert Rosemary Ravinal. They could help you answer difficult or off-topic questions while safeguarding your credibility.
Advertisers Thinking Digitally On Budget Increases
Some 866 respondents in Borrell's spring 2023 survey of local ad buyers were asked what types of media were budgeted for increases in 2024. While 58% say they plan to add or increase spending on something in 2024, they are barely looking at local over-the-air television. And, radio isn't so popular, either.
Linear TV’s Reach Story Shared By TVB
The TVB has released highlights of a 4,000-respondent survey conducted by GfK on behalf of TVB which examines how American adults age 18+ engage with different media. The big takeaway: Linear TV has the highest reach of all measured media platforms.
NBC O&Os Give Women In Sports Media A Super Boost
NBCUniversal Local’s Digital Innovation Team and the Laura Okmin-led organization that provides training and mentoring to women in sports media are partnering to deliver educational opportunities and experiences leading up to and surrounding Super Bowl LVIII, including onsite Las Vegas opportunities.
Allen Media Group Upfront Set
For the second consecutive year, the parent company of brands such as The Weather Channel, Local Now, Pattrn, TheGrio and HBCUGo and the owner of broadcast TV stations that seeks to grow exponentially will be hosting an Upfront event this spring in New York.
Nielsen, FOX Ink Multi-Year Renewal
A new audience measurement deal has been reached that will keep Nielsen data and analytics in the hands of sales, programming and research teams for FOX's broadcast, cable and free streaming brands.
Blacks Overindex On Streaming. Data Show Marketers Haven’t Responded
Multicultural media spend is expected to increase by 8.4% in 2024, and the Black consumer market, inclusive of African Americans and Blacks of Caribbean descent, will account for 28.8% of total multicultural spend. Yet, new data suggest Black media spending is still a sliver of what it should be.
The InFOCUS Podcast: Nancy Tellet
How are young Generation Z'ers navigating life in the public spotlight of a digital world where a misstep can impact their future ... yet also harness it for their own purposes? Tune in to this podcast to learn more from Nancy Tellet, Research Chair of the Hispanic Marketing Council. LISTEN HERE
WARC: Big Tech Quartet To Get More Than Half Of All Ad Dollars
With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising in its just-released The Future of Media 2024 report.
Commemorating a Legacy of Inspiration, and Call to Action
In observance of the Rev. Dr. Martin Luther King, Jr. national holiday, U.S. Black Chambers President/CEO Ron Busby Sr. offers commentary that honors the "significant impact and legacy" of Dr. King. "His teachings on economic empowerment and social justice continue to influence our efforts in supporting the Black community," Busby says.