Why the heck should a marketer consider radio when developing and finalizing a brand's advertising campaign? The Radio Advertising Bureau (RAB) has the answers all in one, convenient place, thanks to the launch of an all-new microsite housed within RAB.com.
Flush this: In last week’s Media Monitors TV Spot Ten report, a leading Reckitt Benckiser cleaning and disinfectant brand finds itself among the top 3 advertisers using UHF and VHF stations to deliver their marketing message to consumers.
RBR+TVBR's Editor-in-Chief is back from his travels in Toronto and Upstate N.Y. and boy is he steamed. It has nothing to do with the weather. It's all thanks to an e-mail from the CMO Council that claims Chief Marketing Officers "are struggling to meet the needs of local audiences." If that's the case, do radio and TV get a big fat 'F'?
This latest report takes a broader look at four generations—Generation Z, Millennials, Generation X and Baby Boomers. Nielsen looked at their profiles, what they own, and their behaviors across platforms. We've got the details for all RBR+TVBR Members.
Just 24 hours after the nation's No. 2 radio broadcasting company by total number of stations made a bold move by luring Larry Linietsky for the newly created role of VP/Digital Operations and Business Development, we now know what a focal point of his new duties will be.
BIA/Kelsey this morning released its mid-year 2017 update to its U.S. Local Advertising Forecast. How’s local TV faring? It’s No. 2. What about radio? There’s some not-so-great news for the C-Suite, but it mirrors other prognostications we’ve seen as of late.
To little surprise, the biggest of the digital media darlings that have captivated the hearts of consumers and marketers are at little risk of a financial meltdown. But, are Google and Facebook perhaps overheated? That's a question Pivotal Research Group analyst Brian Wieser sought to answer, and his analysis, released Tuesday, suggests these two behemoths of social media presently have "heightened downside risks."
Westwood One and NextRadio have partnered to roll out what they say is "the first and largest interactive audience measurement tool of over-the-air FM radio." This means "old-school broadcast radio" can now deliver the same insights on audience, engagement, clicks to retail, and more as digital advertising, they say.
Consumers of personal care businesses ranging from fitness clubs, salons, massage clinics, spas, beauty products and nutritionals prefer TV and direct mail over other media. That bit of sour news for the radio industry C-Suite comes courtesy of a new public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural. Here's some words of wisdom from our Editor-in-Chief to the radio industry C-Suites: Don't be defeated, as this is a great opportunity for you to prove these consumers wrong.
With literally hours to go before the death of a major satellite that provides a significant amount of music and spoken word programming to radio stations across the U.S., at least one major program supplier is very pleased with the substantial progress seen since the end of May on the need of AMs and FMs to repoint their dishes to the replacement of AMC-8. There's still a way to go, however.
The nation's population has a distinctly older age profile than it did 16 years ago, according to new U.S. Census Bureau population estimates. New detailed estimates show the nation's median age — the age where half of the population is younger and the other half older — rose from 35.3 years on April 1, 2000, to 37.9 years on July 1, 2016.
Local advertising spending in the state of New York will reach $13.7 billion in 2017 across the Empire State's 10 local media markets. That said, radio is laggard when it comes to ad spend in the top 5 vertical market categories, and is behind all other forms of local media. That nugget comes courtesy of BIA/Kelsey's updated 2017 U.S. Local Advertising Forecast.
Local businesses are increasingly turning to digital media to participate in what they believe are cost-effective solutions. Our Editor-in-Chief on Friday morning logged on to one e-mail account that features an ad window, and can easily refute this notion based on the "irrelevant" ads that popped up — including one for a hotel thousands of miles away that can only be explained in a way that makes online advertising "inane" and a waste of money.
With the company's shares at $1.80 and breathless headlines noting its heavy debt burden, iHeartMedia brought out the stars — and likely spent a hefty sum — on staying top of mind with the world's most influential marketing, advertising and branding execs gathered in the south of France for the annual Cannes Lions International Festival of Creativity.
If local advertisers were barbers, they'd skip the shears and go for the electric razor without hesitation. That's because the latest data from Borrell Associates indicates that cable TV, broadcast TV, and radio — in ascending order — are set to take an immediate haircut on their ad revenue.