American Family, NBCU, CBS Radio and join forces
American Family Insurance, along with media partners NBC Universal, MSN and CBS Radio/Katz Advantage, will launch a major fall marketing campaign, integrating entertainment and...
Doritos offers NFL fans $5 million
After shocking the world earlier this year at Super Bowl XLIII when its consumer-created Super Bowl ad took the number one spot in USA...
USRN to rep Today’s Bits
United Stations Radio Networks has signed an agreement to sell national network commercial time for Today’s Bits, a daily service that provides an audio...
Ando Media enters MRC Accreditation Process
Ando Media has entered into the Media Rating Council’s (“MRC”) Accreditation process for Ando’s Webcast Metrics real-time internet audio measurement product. MRC accredits audience...
CAB comments on Nielsen announcement
The Nielsen Company is aiming to make Live + Same Day the primary ratings data stream in LPM and Set Meter markets, but first...
Media Commerce Systems, Marketron pact for DR
Media Commerce Systems and Marketron Broadcast Solutions announced a pact to provide the radio industry complete electronic buying, ordering, invoicing and payment for the...
E!, MediaVest tap into CC Outdoor’s Digital Billboard Network
Clear Channel Outdoor announced that E! Entertainment Television will promote its weeknight entertainment news program, E! News, via CC Outdoor’s national digital billboard network....
Katz, Horizon Media to promote Leno
As NBC changes the television landscape with the primetime premiere of “The Jay Leno Show,” Katz Marketing Solutions and Horizon Media are launching a radio-based marketing
Focus 360 launches National Focus Female Network
Focus 360 LLC announced that its National Focus division (www.focus360llc.com/nationalfocus) has launched the “National Focus Female Network,” which offers marketers an opportunity to reach...
Beck backer bemoans boycott
At least one company isn’t going anywhere. The Superior Gold Group is a proud Fox News Channel advertiser – something it claims that it has nothing to do with politics. And it’s keeping its
Emergency messages ready to go
Two government agencies, the DHS and FEMA, have teamed up with the the Ad Council and ad agency Cramer-Krasselt to put out a multimedia...
Raleigh station teams with client
McClatchey Broadcasting’s WRBZ Sports 850 Raleigh NC, otherwise known as The Buzz, is keeping alive its tradition of school spirit, and has a willing...
Contest winner could get on national TV
Google TV Ads and SpotMixer are collaborating on a contest designed to show small businesses how easily they can create their own television commercials...
Auto is down a lot, but still number one
The Nielsen Company reports that US Automotive advertising (by the factories and dealer associations) was down 31.4% for the first half of 2009. Even so, Automotive was still the top category for ad spending
Total advertising fell 15.4% in first half
Cable television was alone in growing ad revenues in the first half of 2009, according to data from The Nielsen Company. Automotive was