Lifetime signs L’Oreal, Garnier for “Runway” series

Lifetime Television, The Weinstein Company, L’Oréal Paris and Garnier have entered into an exclusive, multi-platform promotional arrangement and sponsorship of the sixth season of...

“Get Your Island On” with radio Maliboom Boom

Malibu, the Caribbean Rum, introduces its newest global campaign, Radio Maliboom Boom, as part of its ongoing "Get Your Island On" crusade. The Radio Maliboom Boom campaign brings the

KMG to sell ads for Pandora

Pandora Media, the top online personalized radio service provider, and Katz 360 Sales’ Katz Online Network announced Katz will start selling audio ads for...

Cash runs out for clunkers

It's taken less than a full week to deplete the entire $1 billion allocated by the government for the Cash for Clunkers program. The...

CANNY signs Blue Mountain Cable

Dan Viles, general manager of Cable Ad Net New York, and George Uritis, owner of Blue Mountain Cable announced the launch of cable insertion...

Ford kicking off Taurus ad campaign

Focusing on technology, innovation and style, the 2010 Ford Taurus campaign debuts 8/4, targeting discerning consumers with a high-tech, detail-oriented focus on technology, innovation...

Westwood shareholder vote: what to expect on the ad side

Westwood One has its next shareholder vote next week. We’ve been hearing some detail on some of their numbers on the sports side that...

Big Brands loving Clear Channel Radio

Ad Age posted a story on how Verizon, Campbell Soup and Scotts Miracle-Gro are using CC Radio to reach consumers and what marketers are...

Wendy’s taps Kaplan Thaler Group

Wendy’s named The Kaplan Thaler Group as its lead creative agency with responsibilities encompassing advertising, media planning, digital marketing and restaurant activation. Kaplan Thaler...

Outdoor Channel strikes deal with Mossy Oak

Outdoor Channel has entered into a multi-year strategic partnership with Mossy Oak, creators of the Mossy Oak Brand Camouflage and producers of some of...

Eight O'clock Coffee sponsors "Mad Men" via social media

In anticipation of the 8/16 premiere of AMC’s drama “Mad Men,” the network announced a series of three viral marketing and social media applications...

Upfront CPM rates down single digits

The upfront market appears to be finishing up end, according AdAge, which said  media buyers expect the marketplace to wrap up anytime between the...

FiOS TV, Viamedia extend ad rep deal

Verizon FiOS TV and Viamedia, the cable industry's leading independent cable rep firm, announced an extension of their relationship, with Viamedia as the ad...

Better Government Association to launch campaign

The Better Government Association (BGA), a newly formed 501 C4 non-profit association, will be making a splash into the debate on Cap-and-Trade, national health...

Networks drop rates in upfront

The Wall Street Journal reports advertisers are getting cheaper rates in the upfront fray than a year ago for the coming TV season. Both sides had been locked in a tug-of-war over prices since May