If local advertisers were barbers, they'd skip the shears and go for the electric razor without hesitation. That's because the latest data from Borrell Associates indicates that cable TV, broadcast TV, and radio — in ascending order — are set to take an immediate haircut on their ad revenue.
Global ad spend will grow 4.2% to $559 billion in 2017, according to Zenith’s just released Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 benefited from extra ad spend stimulated by four key catalysts, making the annual comparisons tougher for 2017.
One of the Mountain West's premiere privately held radio broadcasting companies has turned to one of the nation's oldest and largest independent sales representatives serving small and medium-sized markets to give it a revenue and client boost.
Nineteen years ago, "seven-minute abs" was a much laughed-at idea shared in the cinematic classic There's Something About Mary. Today, no one is laughing at the growing support of six-second ads—nonskippable video opportunities for brands that will eventually be deployed on linear television. Alphabet-owned YouTube was the first to adopt the :06. Now, Fox Networks Group is on board.
iHeartMedia and Fox Networks Group (FNG) are teaming up for what the companies are touting as "the first suite of data-driven advertising products available to the marketplace offering campaigns including both Audio and Video creative units integrated onto one platform."
Publicis Media's Zenith has inked a new agreement for Nielsen's Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen's local current TV ratings across all 210 Nielsen DMAs.
Automotive dollars continue to flow to broadcast TV, and two dealer associations, in particular, exhibited campaign strength for the week ending June 18. One is a Japanese brand, while the other is all-American.
The summer travel season is upon us, and Trip Advisor has opted to use cable TV spots to best communicate its brand message to consumers. In last week’s Media Monitors Cable Spot Ten report, TripAdvisor debuted to land in second place. What other companies were active users of local spot cable ads? Find out more now!
Adobe has launched a programmatic solution for TV advertising that builds on TubeMogul's PTV (Programmatic TV), the three-year-old platform recently acquired by Adobe. The platform enables buying of TV ads in all of its forms – including live linear TV, addressable TV, connected TV, VOD and OTT – and brings brands reach to more than 95% of U.S. households.
The oldest and one of the largest independent sales representatives specializing in small and medium-market radio stations has roped in an Adult Hits station owned by an independent broadcast company for an exclusive representation agreement.
Are advertisers still cool on AM and FM radio stations? Do they consider radio's ROI delivery a relic of the past, when radios such the one pictured ruled the nightstand in one's home bedroom? MAGNA Global's Advertising Forecasts Spring Update, released today, suggests that's the case.
The biggest takeaway from MAGNA Global's Advertising Forecasts Spring Update, released today, indicates that the U.S. ad market in 2017 will see "a steep, but expected slowdown from 2016, with 1.6% advertising revenue growth." What is the outlook by industry and by media? RBR+TVBR dove into the report, and we have the details.
The latest global forecast from IPG Mediabrands' "intelligence, investment and innovation" arm, MAGNA, concludes that the world's ad spend will increase for the eighth consecutive year. However, the rate of net advertising growth seen worldwide is noticeably smaller than in 2016—marking the slowest growth rate seen since 2014. And, absent of big-budget political ad spending in the U.S., the trends for 2019 and 2021 point to an even bigger slowdown in growth.
In an announcement made this morning, the dominant audience measurement company and the national radio advertising and syndication division of the nation's No. 2 radio broadcast company have reached a deal that brings a new dimension to the Nielsen Marketing Cloud.
While evidence exists in support of the benefit of contextually relevant advertising in aggregate, its benefits on return on ad spend (ROAS) for digital campaigns and unaided ad recall for TV ads is uncertain. Those are the findings of original research presented today by the Advertising Research Foundation (ARF) at its 2017 Audience Measurement forum, “Modern Measurement: Media, Models & Methods.” Is that good news for broadcast media?