Interstate Population Movement Since 2022: A Census Bureau Update

The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates. The American Community Survey (ACS) shows state-to-state movers also made up a larger share of all movers between 2021 and 2022, increasing from 18.8% to 19.9%.

Local Media Sellers Under Pressure To Drive Digital Ad ROI

Local advertising sellers face growing expectations to sell more digital ad inventory and demonstrate higher performance on campaigns. That's a key conclusion of a new survey of 471 local-market digital advertising and marketing professionals released today.
Catherine Gonzalez Pack

How Broadcast Media Services Partnerships Can Yield Success

As media leaders seek ways to reach and retain audiences and secure long-term business success, broadcast media services partnerships have become key for getting access to the innovation that they need to tap into new audiences and increase visibility in a competitive market while optimizing ROI, notes LTN executive Catherine Gonazlez Pack.

The InFOCUS Podcast: Becky Brooks

As the year draws to a close, the Alliance for Women in Media Foundation (AWMF) is reaching out to rally behind the mission of advancing women in media through educational programs and scholarships. With Giving Tuesday coming on November 28, AWM President Becky Brooks shares more about the group's mission, and how you can donate. LISTEN HERE

Big Tech Goliath and a Ninja: Big Spot Cable Advertisers

Say what you want about "big tech" sucking ad dollars away from traditional media. The biggest online retailer in the world is stepping up its advertising on spot cable in a big way, powering past Domino's to become the No. 1 user of the medium last week.

A Borrell-MFM Survey Focuses on Digital Profitability

The survey found that the average EBITDA margin was 32.8% and the average gross margin 41.5%. It also found that, while executives expressed high confidence in the calculations, some expenses associated with digital operations were excluded.

Spot Radio’s Biggest Advertisers: Not Retail

As radio hopes for continued ad spend beyond Black Friday, retail brand revenue doesn’t appear to be the life preserver some were hoping for, the latest Media Monitors Spot Ten Radio report reveals. Vicks continues to hold the top spot for the third week in a row.

Veritonic: Advertisers Heat Up On Audio As Digital Options Grow

As brands follow in the footsteps of P&G in bracing major campaigns with the reach of radio and podcasts, perceptions about audio marketing continue on an upward trajectory. New year-end data from Veritonic is emphasizing the strength of audio ads.
Rosemary Ravinal

Tips For Becoming a Better Speaker In 2024

No matter where you are on your journey as a public speaker, there’s room for improvement, says veteran public relations professional and public speaking coach Rosemary Ravinal. In this column, the Miami-based thought leader offers tips based on prior submissions on how to tackle public appearances across 2024.

Weak Start, Strong Finish … The Ad Sales Assessment For 2023

Vincent LeTang of MAGNA presented fresh economic data to start Forecast 2024 in New York, and while the third quarter was strong and the lack of a recession in the U.S. puts the nation's economy ahead of Europe, consumer confidence has eroded. So has the strength of "traditional media," he shared.
Woman Using Her Smartphone While Taking the Picture the Forest

How Do Americans Get Their News? Pew Shares Their Views

Pew Research Center on Wednesday released new analyses about U.S. adults’ news consumption habits on social media, news websites, TV, radio, and podcasts. Of particular note are fresh findings on TikTok users who regularly get news on the app.

The InFOCUS Podcast: Jared Lake

For Ocean Media's clients, the rise of Connected TV and SVOD and even FAST channels is real. But, is that coming at the expense of broadcast television? Jared Lake shares his thoughts in this RBR+TVBR InFOCUS Podcast, presented by dot.FM, originally distributed on October 6, 2022 and still worthy of a listen today. LISTEN HERE

For U.S. Hispanics, Viewer Dissatisfaction High On News Coverage

How does the news media portray the U.S. Hispanic community? What does this consumer group have to say about the number of reporters who are Hispanic or Latino? A just-released Horowitz report offers some sobering statistics as to the work broadcast news still needs to do to win over this audience.
Wendy's

A Big QSR Bumps Up Its Burger Spots At Radio

For the most part, Quick-Service Restaurants (QSRs) have been active users of Spot Cable when it comes to attracting consumers. However, for the week ending November 12, one burger chain has stepped it up with its use of Spot Radio, new data from Media Monitors show.
Rosemary Ravinal

Ways To Keep Your ‘Imposter Syndrome’ In Check

A coaching client told public speaking coach Rosemary Ravinal last week that she feels like an imposter. How so? The C-suite-level executive felt unsure of her expertise when asked to deliver a keynote at an industry conference. Simple reassurance of her expertise and intensive practice made her speech successful.