In February 2010, as part of our coverage of Valerie Geller's series "In Case of Emergency," we offered a hypothetical scenario of what were to happen if the Flood of the Century arrived at your radio stations, and at your community. As new horrors unfold in Beaumont, Texas, which Thursday afternoon lost its water supply, we are pleased to offer from the RBR+TVBR archives this column on what to do when the worst shows up on your doorstep.
On a day when a total eclipse of the sun commanded the attention of Americans across the U.S., it reminded us of what could happen if a station were to suddenly go dark, due to a powerful act of Mother Nature that suddenly silences a transmitter. We ventured into the RBR+TVBR archives to provide you with a great column from Cavell, Mertz & Associates President Garrison Cavell, who reminds everyone in the C-Suite of the one thing they shouldn't forget after paying for those building repairs, equipment parts, and the replacement equipment.
Thanks to steady population growth, increased educational attainment and "a strong inclination toward entrepreneurialism," what's been labeled by many as the "New American Mainstream" is greatly impacting not only broadcast media, but key advertisers. It's one reason why one of the biggest challengers to AM and FM radio, Pandora Media, drafted a 22-page White Paper that provides a primer on why reaching the multicultural consumer is so vital for marketers.
RBR+TVBR Media Information Bureau featured columnist Ken Benner is fired up and hootin' and hollerin' about a 33-page booklet that discusses how one can file a complaint about a station, or a Petition to Deny, or an Informal Objection to an application a station has filed with the FCC. What's this booklet all about? What does a broadcast station do with it? Read on, and learn why Benner is so passionate about work he believes helps you save money otherwise paid to the U.S. government.
Looking for inspiration and innovative ways your radio stations can best connect with your community, thus driving revenue and an increase in listeners? A supermarket chain found across Western New York that's growing across the mid-Atlantic region and in Massachusetts just might be a surprising fountain of ideas. Our Editor-in-Chief shares his thoughts on why radio's C-Suite can learn from a beloved grocer that's unlike any you've ever shopped at.
The term “self promotion” often carries a negative connotation – and with good reason, argues WPHT-AM in Philadelphia talk show host Rich Zeoli. No one likes a braggart. So, how does one successfully promote themselves? Zeoli offers some great ideas that could extend to successful promotion of your radio or TV stations.
When there’s a lot going on, we often push the fundamentals aside and forget the basic skills that have been part of our success. Project management has been a central part of Michelle LaBrose's success from the beginning of her career. So, when the founder and "Chief Cheetah" of Cheetah Learning is faced with new challenges, she remembers one acronym: "IPEMC."
With the FCC today launching an NPRM that would strip net neutrality regulations, South Dakota Republican John Thune has a suggestion. "My preference would be to begin bipartisan work on such legislation without any further delay." The Chairman of the powerful Senate Commerce Committee made the comment on the floor of the Senate today. Here's what else Sen. Thune had to say on what he believes is the restoration of an open internet.
For all of the chatter about how AM and FM radio station access via a smart home device could be a godsend for a stagnant industry, one tech expert at the 2017 NAB Show has thought little about connecting radio's audio streams to "internet of things" technology powered by voice commands. This may present an opportunity for a unified radio push.
Winning over the Chief Marketing Officer to AM and FM, and VHF and UHF, may be more difficult than ever. That's because the average tenure of a CMO is shrinking, according to newly released data from eadership consulting firm Spencer Stuart. What does this mean for radio and TV? The better question might be, "What does this mean for advertising?"
After eight weeks, Optimum subscribers in Connecticut regained access to their local CBS affiliate, WFSB-3 in Hartford, Friday afternoon. The end of a bitter impasse came after a state senator sought to bring Meredith and Optimum parent Altice USA together to resolve their differences. In this RBR + TVBR INFOCUS report, we talked exclusively to this legislator right at the moment she excitedly learned of the battle's end.
It became known early Thursday that the Trump Administration's proposed Federal budget calls for the wholesale elimination of funding for public media. In this RBR + TVBR INFOCUS report, the tale of three very different public radio operations shows how any loss in dollars from the Corporation for Public Broadcasting could be devastating, or potentially lead to less noncomm diversity.
Faced with diminished national buys, fierce competition from such publicly traded large broadcasters as Townsquare Media and iHeartMedia, and a listener pool with a strong appetite for Sirius XM, Radio Woodstock -- WDST-FM in Woodstock, NY -- went to its listeners with a pledge drive not-so dissimilar to one seen on a public radio station. In an exclusive RBR + TVBR INFOCUS report, GM Richard Fusco explains why it was done, and how it can save independent broadcasters across the U.S.
Centennial Broadcasting excels with a locally focused group of stations on the fringe of the National Capital Region
In the conclusion to an exclusive RBR + TVBR INFOCUS report, Jeff Andrulonis talks up being a different choice among national competitors