"Building brands people love" is the marketing tag line associated with Oath, the parent company of AOL and Yahoo! owned by Verizon. But, what is its purpose? A Thursday evening marketing mixer in Miami sponsored by the company delivered one glaring answer: Oath is about gnawing away at ad dollars going to radio and TV, and building a bigger case for digital media.
Clients of Media Information Bureau featured columnist Barrett Riddleberger, an expert sales training coach, often ask him the following question: "What are good interview questions to ask sales candidates?" A previous column on the topic proved so popular that's he has followed it up with another 10 revealing interview questions to present to sales candidates.
A RBR+TVBR reader reached out to featured Media Information Bureau columnist Ken Benner, recalling how he inspected nearly all of Alaska's broadcast radio and TV stations as an independent Alternative FCC Compliance Certification Inspector. "It was clear from the start of our conversation that my best interests were not intended by this person," Benner says. But, he listened, as this reader inquired how Benner could "certify" a station that was recently the recipient of a Notice of Apparent Liability for Forfeiture from the FCC. Here's what Benner had to say.
Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer have created a special podcast series exclusively for RBR+TVBR members based on a series of articles centered on the topic "Broadcast Deal Myths Debunked." In this fourth episode, Ferber and Krasnow discuss the topic of cash flow multiples, "The Perfect Yardstick."
Pay-TV subscribers across the U.S. are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV. But, a trio of associated J.D. Power studies released Thursday (9/28) indicate they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago.
The "merits and flaws" of the $40 billion programmatic advertising market — especially the risks of digital display ads appearing alongside objectionable content — have emerged as key concerns among both marketers and advertisers. That's just one of the key takeaways from detailed findings of research conducted in 2017 by the CMO Council and Dow Jones on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust.
Mark Jamison, a visiting Fellow with the American Enterprise Institute’s Center for Internet, Communication, and Technology who serves as Director and Gunter Professor of the Public Utility Research Center at the University of Florida, has been vocal about his desire to reform the FCC. In this Media Information Bureau column, Jamison shares his thoughts on radio spectrum, and how it could be increased.
NPR and Edison Research in June released The Smart Audio Report. The research showed one clear finding: Voice-activated smart speakers are becoming a must-have device in U.S. homes. In fact, 42% of smart speaker owners consider their device "essential" to everyday life. NPR and Edison have just released more original research from the report.
Any Certificate of FCC Regulatory Compliance is not worth the paper it’s printed on without the conditions upon which it was issued. Media Information Bureau featured columnist Ken Benner addressed this premise with the first such certificate he issued following a station inspection when the “mock” inspection program was initiated. "So how do we document a legitimate certificate of compliance that is required to be posted in the station’s reception lobby so as to be readily visible should an official FCC inspector visit your station?," he asks. That's the subject of this column.
Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer are featured in this third exclusive RBR+TVBR podcast on the myths of broadcast media transactions. Today's topic: "You Can Rely Solely on Comparable Sales To Establish Value"
What should a broadcasting company do in reaction to a controversial social media post made by one of their big personalities on their show's social media account? For CBS Radio's Las Vegas cluster, there was no reprimand or strong warning handed to Heidi Harris after she went on Facebook to criticize same-sex adoptions. She was fired. Did CBS Radio go too far? RBR+TVBR turned to the D.C. legal community for their view on the matter.
As the old adage goes, what is one man's trash is another one's treasure. For featured Media Information Bureau columnist Ken Benner, a rescue from the trash heap of some old radio station equipment led to a radio show. The radio show opened Benner's eyes to just how things may work in Washington, sparking a fire under his belly that continues today, at age 80. In this column, Benner shares how he emerged as the industry's "Ralph Nader."
What can radio broadcasting companies learn from the waning weeks of a sizzling summer? With the release of Nielsen’s portable people meter (PPM) ratings for August 2017, one thing stands out for those looking to perhaps increase sales revenue. Whether you should "Walk This Way" or follow "Her Strut," one format may be a dollar delivery engine for your group.
In the words of Boston radio broadcasting veteran Clark Smidt, the 2017 Radio Show — held last week in Austin, Tex.— was a winner. Some of the reasons, says Smidt, were "proximity, accessibility, the program, a user-friendly hotel and a quality crowd." In a special "thank you" to the RAB and NAB, Smidt penned an exclusive RBR+TVBR column lauding the two industry lobbying groups for a great conference.
In the view of Media Information Bureau featured columnist Ken Benner, the FCC's cooperation in support of the Alternative Broadcast Inspection Program (ABIP) has always been helpful. "It was my policy to visit the Commission's Compliance Bureau in Washington, D.C., every three years to update my part of the program," Benner says. In this column, he recalls his first such meeting — with then-FCC Chairman Michael Powell.