Small market TV broadcasters to upload political files as of July 1
TV stations in markets outside of the Top 50, and stations in the Top 50 markets that are not affiliated with one of the Big 4 networks, need to begin to upload new material placed into their political files into their Online Public File as of July 1 – just a few weeks away. David O’Connor of my firm and I conducted a webinar for television broadcasters from 7 states last week, where we discussed this new obligation for smaller TV stations, and talked about what documents are supposed to go into the political file.
The listener is different but the advertising isn’t
A couple of years ago a creative director said something to me that I’ve not forgotten. His observation
Understanding the science of sound to increase revenue
I recently conducted a sales meeting with a New York cluster regarding the power of sound and the impact of audio. Every time I conduct one of these sessions it reminds me of the remarkable influence our hearing has on our behavior and purchasing decisions.
Building competitive multiplatform content creation and publishing
While the television broadcast industry continues to face significant challenges with the consolidation of operations and the reduction of technical and
Effective date of JSA attribution order and comment dates set
The FCC’s proceeding on its multiple ownership rules, adopting rules that make Joint Sales Agreements “attributable” (meaning that they
Competition, not mergers: The road to sound Internet and cable policy
Like vultures rushing to devour the last scraps of a road kill, the
“Shiny Object Syndrome” on the wane
For the past decade industry trades have been hyping all that’s digital. One could almost rationalize how the sales staffs for any non-digital medium might have become awestruck, if even half of what was being written about these new media options was true. But alas, it appears as if some in the press who’ve been infected with “shiny object syndrome” have finally put on their Foster Grants and are now beginning to see the light.
When terror is at your door
It’s happened again. Another hostile incursion into a broadcast facility. This week – a deranged man, claiming to be God, speaking
Radio Research Renaissance
There are dozens if not hundreds of media options for advertisers to choose from, many of which have been working diligently for years to provide advertisers with not only proof of their relevance but more importantly, their ability to deliver payback (ROI). To say that the Radio industry has been behind the curve in this area is an understatement. It’s only in the past year or so that the term ROI has become part of the Radio industry’s daily vernacular and only recently has the industry collectively recognized that it must become an active participant in its own “revenue rescue”, via the funding of comprehensive research capable of withstanding the scrutiny of industry research experts.
Broadcaster asks court to declare SoundExchange royalties geo-limited
This week brings news that a Virginia broadcaster has brought suit to have
Radio interview techniques
Some of the most effective commercials ever created have not been written by copywriters, but by regular folks - employees, customers or people on the street. They will say things that no copywriter could or probably ever should write. How can you make your interviews with them more productive?
Getting Full Value from Your Lawyer
Chances are that a lawyer coined the phrase “lawyer-client relationship.” This article is designed to make yours a client-lawyer relationship
Confessions of a media broker (35 years in the trenches)
Ah, the life of the media broker. Make a few calls, show up at closing and get a big check. Right? Not so fast Kemosabe. Like anyone who sells a big ticket item, it’s usually a long time between sales. I know at the start of every year that 90% of my time, money and effort will be wasted…It’s finding that other elusive 10% that keeps us going.
Digital media, information & technology spotlight on digital data
In advertising and marketing data is fundamental. The mission is
Equal opportunities issues that arise as on-air personality runs for office
It’s political season, and somewhere, some on-air broadcast air personality is making the decision that they really