Today’s USA: Aging, And More Diverse Than Ever

The nation's population has a distinctly older age profile than it did 16 years ago, according to new U.S. Census Bureau population estimates. New detailed estimates show the nation's median age — the age where half of the population is younger and the other half older — rose from 35.3 years on April 1, 2000, to 37.9 years on July 1, 2016.

‘Traditional Media Isn’t Going Away’ Despite Digital Buzz

There is no question that forms of online and digital media play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.

The Stupidity Of Online Advertising

Local businesses are increasingly turning to digital media to participate in what they believe are cost-effective solutions. Our Editor-in-Chief on Friday morning logged on to one e-mail account that features an ad window, and can easily refute this notion based on the "irrelevant" ads that popped up — including one for a hotel thousands of miles away that can only be explained in a way that makes online advertising "inane" and a waste of money.

The FCC Chairman’s Good Faith Efforts

On Saturday, June 10, FCC Chairman Ajit Pai stopped by a Wyoming Broadcasters meeting and said, in part, “Last month, the FCC launched a comprehensive review of our media regulations. Our goal is clear: We want to figure out how to update our rules to match the realities of today’s media marketplace." In the view of Media Information Bureau columnist Ken Benner, this isn't the first time such FCC efforts have been attempted, only to be destroyed with the well-funded lobbying of Members of Congress.

Why ‘Qualifying’ Makes You An Awesome Sales Rep

In this latest Media Information Bureau column from expert sales coach Barrett Riddleberger, the concept of "qualifying" is discussed in detail. "Without question, qualifying is one of the most critical steps of the sales process," Riddleberger says. Here are eight reasons why this is so crucial to your sales team's ultimate success.

Underlying Growth In Global Ad Spend Builds

Global ad spend will grow 4.2% to $559 billion in 2017, according to Zenith’s just released Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 benefited from extra ad spend stimulated by four key catalysts, making the annual comparisons tougher for 2017.

Does The Radio Biz Need An Ad Agency Of Record?

Ten months ago, Adam R Jacobson joined the Radio + Television Business Report as Editor-in-Chief. It marked his return to day-to-day coverage of the radio industry after a 10-year hiatus, giving him a unique perspective on the positives and negatives of the business. Ten months in, he's still fired up about what radio can do ... and has positively failed at. In his view, it's time for the radio industry to hire an ad agency to do what should have been done a decade ago.

Are Wall Street Investors Pessimistic On TV Ad Growth?

There's a disconnect between the C-Suites of the nation's biggest television industry media companies and the numbers-crunchers ensconced in the most influential financial investment advisement houses on Wall Street. This is one of the biggest takeaways from this week's "Media IR Day" in New York hosted by RBC Capital Markets.

Where ‘Fake News’ Meshes With Ridiculous Research

According to a study conducted over a three-day period in May, more than half of U.S. pay television subscribers did not see having live sports channels as an important consideration. That's according to a study that seems dubious, biased and just one more example of how ridiculous "facts" are being masqueraded as research, our Editor-In-Chief notes in this Media Information Bureau report.

Are Consumers Ditching Brands Because Of Foul Content?

Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them. That's the key takeaway from a new CMO Council study, aptly titled “How Brands Annoy Fans.” It's also more fuel to the fire of broadcast radio and TV C-Suiters in their fight to win back clients who were dazzled by digital but are now perhaps paying the price for trashing good 'ol traditional media.

Is Contextual Ad Buying An ROI Dud?

While evidence exists in support of the benefit of contextually relevant advertising in aggregate, its benefits on return on ad spend (ROAS) for digital campaigns and unaided ad recall for TV ads is uncertain. Those are the findings of original research presented today by the Advertising Research Foundation (ARF) at its 2017 Audience Measurement forum, “Modern Measurement: Media, Models & Methods.” Is that good news for broadcast media?
Erwin Krasnow

What To Say When Your Station Is Up For Sale

The period between the execution of a purchase agreement for the sale of a radio or TV station and the transaction's closing may be viewed by many as a broadcaster’s vision of purgatory. To ensure a smooth transition, the seller needs to know how—and when—to communicate the sale to employees, advertisers and vendors. In this column from Erwin Krasnow and Doug Ferber, the broadcast media C-Suite is guided through the intricate process of communicating the decision to sell the station. Be sure to jot down their suggestions on engaging in the most effective communication to staff, once that Form 314 is filed with the FCC.

Explaining The Media Plague

RBR+TVBR featured columnist Ken Benner returns to the fold with his views on what's truly killing media. It's not "fake news." It might just be, in his opinion, hefty fines and fees courtesy of the Federal government.

Mexico 2 USA 1: The Score On FM Chips In Smartphones

In late April, the Comisión Federal de Telecomunicaciones — Mexico's equivalent of the FCC — said sí to new regulations that require all smartphone manufacturers to enable the chip that allows every headset to receive FM radio signals. This makes the nation the first on planet Earth to require everyone from Samsung to Apple to bring local FM signals to one's mobile device. Will the USA be the last nation to take such action?

Remembering Jack Trout: The Pioneer of Positioning

The iconic marketer died Sunday in Greenwich, Conn., at the age of 82. Trout worked for nearly three decades with business partner Al Reis, and did much to establish the concept of positioning as integral to marketing a product. Without Trout & Reis, perhaps the radio industry would look, and act, a bit differently today, RBR + TVBR Editor-in-Chief Adam R Jacobson notes in this remembrance of Trout.

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