Will auto buyers make a flight to quality?
Volkswagen of America and Ford Motor Company came out on top as the corporate leaders for their full line of cars in the latest Total Quality Index(r) (TQI) by
Want an order? Find out what they’re buying! Then create it!
There is a Zig Ziglar story of his making an offhand remark about “also” selling fine china (to a woman he had pitched pots and pans to) ends with him learning that she had put aside money
Powerfully profitable local direct response radio advertising
Direct response radio advertising is en route to the throne room, working hard to succeed its elder brother, branding. “Branding” has long been the default marketing objective
Will consumer’s auto motives lead to sales?
As we reported earlier this week in RBR/TVBR, the bill known as Consumer Assistance to Recycle and Save (CARS), and even better known as
Ask for the Pony
It breaks my heart to see broadcast sellers toiling away day after day chasing and servicing little piddly accounts when they could easily be asking for and getting real money.
$2,500+ for Thirty Seconds: “Don’t Tax That Dial!”
The NAB recently announced a contest, open to all over-the-air U.S. broadcast radio stations, to create a thirty-second political spot encouraging defeat of
Pandora Creates High Profile Sponsorship for Brita
Always the innovator, Pandora launched a new ad product last week that gave listeners a first listen to the new Dave
Bringing more value to advertisers through creative partnerships
Even though the current economic slowdown is like no challenge seen by the advertising industry over the 15 years
Consumers notice when businesses don’t advertise
If you have former advertisers who think they can weather the recession by not advertising, then return to business as usual when the economy improves – they are
Taking advantage of a vacation
Everybody is ready for a vacation, right? They are actually believed to improve productivity – everybody needs a chance to recharge their batteries, something best
Customers less loyal to their bank
Driven by declines in both satisfaction and brand image, customer commitment to retail banks has decreased, according to the J.D. Power
Survival of Internet Depends on Digital TV
For broadcast television stations, it is a tough time to be out there hitting the pavement trying to bring in new advertisers. There are a lot of changes going on in our industry and it is tough to look
Economy affecting niche papers
The financial crisis seems to be hitting just about every sector of the United States economy, but some sectors are getting hit a lot harder than others, and as we are
Business opportunity for auto dealers: Service
While satisfaction was higher with independent mechanics, some new car dealerships scored much higher than others.
Local Insurance Agencies Need Your Help
What local direct decision makers need most are long-term big ideas that convert consumers into loyal customers without having to compromise the client’s price