With only three nights of ratings yet to be tabulated, CBS is claiming victory in total viewers and the Household ratings for the 2009-2010 TV season. Fox will claim the prized 18-49 demo crown, as well as 18-34.
While Fox is again winning the big money demo, CBS is touting improvement in 18-49, noting that it has eight programs in the top 25 for the demo – more than any other network. Of course, what is not mentioned in the CBS season analysis is that it does not have the #1 show for the key demo, “American Idol,” and Fox does.
For the season to date – September 21, 2009 through May 23, 2010 – CBS provided this calculation of ratings data from The Nielsen Company. Three more days of data will not move the needle much.
| Average total viewers | |||
| CBS | 11,777,000 | ||
| FOX | 9,915,000 | ||
| ABC | 8,613,000 | ||
| NBC | 8,244,000 | ||
| Households | Rating | Share | |
| CBS | 7.2 | 12 | |
| FOX | 5.8 | 9 | |
| ABC | 5.4 | 9 | |
| NBC | 5.1 | 8 | |
| Adults 18-49 | |||
| FOX | 3.6 | 10 | |
| CBS | 3.2 | 9 | |
| ABC | 2.7 | 7 | |
| NBC | 2.7 | 7 | |
| Adults 18-34 | |||
| FOX | 3.2 | 10 | |
| ABC | 2.2 | 7 | |
| NBC | 2.2 | 7 | |
| CBS | 2.2 | 7 | |
| Adults 25-54 | |||
| CBS | 4.1 | 10 | |
| FOX | 4.1 | 10 | |
| NBC | 3.2 | 8 | |
| ABC | 3.2 | 8 | |
| Source: CBS calculation of data from The Nielsen Company | |||
